Urgent action against junk food ads sought and needed & # 39;


The long-range restrictions on junk food advertising aimed at children have received clear public support in a new Obesity Health Alliance (OHA) survey.

He wants to see government regulations updated to take into account the use of children's media in 2019.

Dr Emma Boyland, a professor at the University of Liverpool, whose primary research interests are the effects of food promotion on children, said in a statement: "Research has repeatedly shown that exposure to unhealthy food advertising has a negative impact on diet of children. " In addition, we know that overweight or obese children are more vulnerable to the influence of advertising, leading them to ingest more calories than healthy children when they see junk food ads. An update of the regulations is urgently needed. "


OHA, an alliance of 44 health care institutions, medical colleges and campaign groups, wants a watershed of junk food advertisements across all devices and media channels, including live TV, on-demand TV, radio, all the types of social media, applications, in-game, cinema, and outdoor digital advertising, such as billboards.

YouGov's online survey of 2,078 adults, conducted February 12-13, 2019, found that most interviewees agreed to OHA's demands:

  • 72% supported a watershed at 9am on junk food ads during popular family TV shows

  • 70% supported a watershed at 9am on junk food online ads

  • 68% supported a watershed at 9 pm on junk food ads in digital advertising outside the home (eg, movie theaters, digital posters at bus / road points)

  • 69% of people agreed that children who view junk food marketing contributed to childhood obesity

Caroline Cerny of OHA said in a statement: "With more than two-thirds of the public agreeing with the evidence – that junk food advertising contributes to childhood obesity – it is clear that urgent actions are desired and necessary." the consumer media is changing significantly, so any government policy needs to address ads on a wide variety of media channels, both inside and outside the home.

"A watershed of advertisements of all kinds is the clearest and most effective way to ensure that advertising revenue can not simply be shifted to other types of media by protecting children from junk food advertising damages wherever they may be. "

OHA's position is also supported by Obesity Action Scotland, Living Loud, University of Liverpool and Open University academics, and Jamie Oliver.

Obesity Statistics

OHA says that 1 in 3 children in England leaves primary education overweight or obese, increasing the risk of type 2 diabetes, cancer, heart and liver disease later in life.

Diabetes UK says that 1 in 10 over 40 has type 2 diabetes and rising rates of obesity are behind the numbers.

Cancer Research UK claims that more than 7 in 10 millennia (those born between the early 80's and mid 90's) are about to be obese or overweight between 35 and 44 years, making them the most overweight since the beginning of the records.

New Regulation

As part of its Child Obesity Plan, the government is preparing to launch a consultation on restrictions on advertising.

Malcolm Clark, Policy Manager at Cancer Research UK said, "With the use of children's media evolving so quickly, it is vital that the government doubles advertising policy and commits itself to reviewing and regularly updating any new regulations. correct protection ". in place and emerging breaches are rapidly closed. "

OHA wants the established evidence-based tool, the Nutrient Profile Model (NPM), to be used to identify foods and beverages that can be shown before the river basin, and that the Government commits to review any new regulations to allow the latest version of NPM to be applied.


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