Sunday , October 17 2021

Three amazing surprises you'll find inside the new Xiaomi Mi 8 Pro




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I saw it today Xiaomi enters UK smartphone and consumer electronics with the launch of the Mi8 Pro flagship smartphone, a solid portfolio of Android handsets, a new London store and an electric scooter. How will western markets lead to the strange mix of consumer products, smartphones and Xiaomi impact brand?

The bridgehead for the UK begins as Smartphone My 8 Pro.

Xiaomi Mi 8 Pro (image: Ewan Spence)Ewan Spence

High specifications at a low price

Let's face it, betting on the table for a main device creates a great cell phone. The Mi 8 Pro has the SnapDragon 845 on-chip system, a dual camera configuration (two 12 megapixel cameras), facial recognition for unlocking, a 6.21-inch AMOLED display with a notch exactly the same as the iPhone XR, 8 GB of RAM and 128 GB of internal storage. In addition, the latest chat point is also preset – the fingerprint reader on the display.

The Mi 8 Pro is the latest device that packs resources, cuts the margins and looks at the community and the aftermarket for financial success. With prices starting at £ 499 (combining with OnePlus 6T similarlyThe Mi 8 Pro is an attractive device … but it has a transparent secret weapon to get people to the Xiaomi ecosystem.

Taking advantage of the Xiaomi brand

While the geekerati will be very excited about the specifications of the Mi 8 Pro, it is the use of a transparent glass cover on the back of the Mi 8 Pro that will be noticed. While the chips and circuits on display are "for decorative purposes only" and do not offer hardware functionality, the look offers something different to the market and an opportunity for Mi8 Pro fans to show off their handsets.

Getting a community on board to promote a brand is not new to the smartphone market. OnePlus has been pretty clear from the start that this is part of your playbook, while rabid support for Apple and the iPhone is an implementation of textbooks. Part of being in that community is a way to identify other users – like the brilliant Apple in the old MacBooks – and while there are no LEDs to cast some futuristic lights, there's plenty of visuals in the chips, wiring, coils, and drums to create a silicon fascinator .

If you are on a call, people will see "inside" the phone. If you want to show your new phone, the chips will be highlighted. The Mi8 Pro can quickly become "the phone you can see from the inside" in the UK, while the Xiaomi community gets rid of gray imports to the UK's real hardware.

Xiaomi Mi 8 Pro (image: Ewan Spence)Ewan Spence

The strategy of many razors and many more blades

Although it is a powerhouse in its home country, China, and the huge Indian market (which places the company fourth in the smartphone market), Xiaomi has expanded into traditional "western" markets. With a presence in Spain, France and Italy, the UK is arguably the biggest new frontier for the company based in Beijing. From Xiaomi's blog post:

Xiaomi's entry into the UK follows its arrival in France and Italy in May this year and the official entry last November in Spain, its first Western European market, where it had already become the number 3 smartphone seller of Canalys. Today Xiaomi has entered 74 markets globally and is top in 30 markets. According to the Q2 IDC report, Xiaomi is in 4th place in the global smartphone market, with almost 50% growth year after year.

Xiaomi is not changing its strategy for this release. The handsets are a comparable price and although I expect them to have some margin, there will be a huge margin on the handsets. The real value will be in the name of Xiaomi, peripherals and lifestyle products sold alongside smartphones.

That's why the main part of the launch today is not necessarily the flagship Mi8 Pro, the mid-range Redmi 6A. It's the revelation that Xiaomi will open an Mi Store in Westfield, London. Establish Xiaomi brands, bring users to the ecosystem and offer a wide range of products with varied margins. He's working in China. It's working in India.

Now let's see if it works in the UK.

Many years ago I reviewed the Xiaomi Mi 4, what has changed since then?

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Today, Xiaomi has entered the UK electronics and electronics market with the launch of the Mi8 Pro smartphone, a solid portfolio of Android handsets, a new London store and an electric scooter. How will western markets lead to the strange mix of consumer products, smartphones and Xiaomi impact brand?

The bridge in the UK starts with the smartphone My 8 Pro.

Xiaomi Mi 8 Pro (image: Ewan Spence)Ewan Spence

High specifications at a low price

Let's face it, betting on the table for a main device creates a great cell phone. The Mi 8 Pro has the SnapDragon 845 on-chip system, a dual camera configuration (two 12 megapixel cameras), facial recognition for unlocking, a 6.21-inch AMOLED display with a notch exactly the same as the iPhone XR, 8 GB of RAM and 128 GB of internal storage. In addition, the latest chat point is also preset – the fingerprint reader on the display.

The Mi 8 Pro is the latest device that packs resources, cuts the margins and looks at the community and the aftermarket for financial success. With prices starting at £ 499 (matching the OnePlus 6T similarly specified) the Mi 8 Pro is an attractive device … but it has a transparent secret weapon to bring people to the Xiaomi ecosystem.

Taking advantage of the Xiaomi brand

While the geekerati will be very excited about the specifications of the Mi 8 Pro, it is the use of a transparent glass cover on the back of the Mi 8 Pro that will be noticed. While the chips and circuits on display are "for decorative purposes only" and do not offer hardware functionality, the look offers something different to the market and an opportunity for Mi8 Pro fans to show off their handsets.

Getting a community on board to promote a brand is not new to the smartphone market. OnePlus has been pretty clear from the outset that this is part of its playbook, while the rabid support for Apple and the iPhone is a textbook implementation. Part of being in that community is a way to identify other users – like the brilliant Apple in the old MacBooks – and while there are no LEDs to cast some futuristic lights, there's plenty of visuals in the chips, wiring, coils, and drums to create a silicon fascinator .

If you are on a call, people will see "inside" the phone. If you want to show your new phone, the chips will be highlighted. The Mi8 Pro can quickly become "the phone you can see from the inside" in the UK, while the Xiaomi community gets rid of gray imports to the UK's real hardware.

Xiaomi Mi 8 Pro (image: Ewan Spence)Ewan Spence

The strategy of many razors and many more blades

Although it is a powerhouse in its home country, China, and the huge Indian market (which places the company fourth in the smartphone market), Xiaomi has expanded into traditional "western" markets. With a presence in Spain, France and Italy, the UK is arguably the biggest new frontier for the company based in Beijing. From Xiaomi's blog post:

Xiaomi's entry into the UK follows its arrival in France and Italy in May this year and the official entry last November in Spain, its first Western European market, where it had already become the number 3 smartphone seller of Canalys. Today Xiaomi has entered 74 markets globally and is top in 30 markets. According to the Q2 IDC report, Xiaomi is in 4th place in the global smartphone market, with almost 50% growth year after year.

Xiaomi is not changing its strategy for this release. The handsets are a comparable price and although I expect them to have some margin, there will be a huge margin on the handsets. The real value will be in the name of Xiaomi, peripherals and lifestyle products sold alongside smartphones.

That's why the main part of the launch today is not necessarily the flagship Mi8 Pro, the mid-range Redmi 6A. It's the revelation that Xiaomi will open an Mi Store in Westfield, London. Establish Xiaomi brands, bring users to the ecosystem and offer a wide range of products with varied margins. He's working in China. It's working in India.

Now let's see if it works in the UK.

Many years ago I reviewed the Xiaomi Mi 4, what has changed since then?


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