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Google admits rejected smartphone sales with Pixel 3

As we approach May, Google is gearing up to announce its entry into the midsize smartphone segment with the Google Pixel 3rd and 3rd XL. We can understand why Google would like to do this. You need to diversify to better compete in the smartphone market.

During Google's earnings conference on Monday, Google CFO Ruth Porat admits that the company sold fewer Google Pixel devices in the first quarter compared to the first quarter of last year. Porat named "some of the recent pressures in the premium smartphone market" as the determining factor for weaker sales.

She did not explain exactly what those pressures were, but we know that the Pixel 3 and 3 XL were well-priced in the price range of $ 800 to $ 1,000 to compete with the offerings of Samsung and Apple. Nor has it helped that the Pixel line remains exclusive to Verizon in the US and American consumers do not like the idea of ​​paying for a next generation phone.

Not to say that the Pixel 3 was not a great smartphone. The high-end smartphone market is very saturated and it takes a lot to stand out from the fierce competition.

Google Pixel 3 XL and Pixel 3

The steady rise in smartphone prices gives consumers even more reason to hold their phones longer, especially when the updated models only show incremental improvements over the previous model.

Google's hardware revenue numbers consist of all Google hardware products, such as Nest, Chromecast devices, laptops, Google's home devices, as well as sales of Pixel smartphones and tablets. So, we do not know exactly how much money the Pixel devices used.

Revenue for the first quarter of last year was $ 4.35 billion and the first quarter of this year increased to $ 5.45 billion. We know that Pixel did not thank for this push and we hope to see how Google's imminent midrange line will increase Pixel's sales and in what markets it will enter 3rd and 3rd XL.

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