The Fiji Waters Girl was the talk of the 76th Annual Golden Globe Awards, as photobombed the great and good of Hollywood posing on the red carpet.
She became the talk of the night after getting behind stars on the red carpet with her tray of Fiji Water.
By the end of the evening, there were more than 50,000 tweets mentioning their presence on the red carpet and the phenomena were born.
Advancing to the Screen Actors Guild (SAG) Awards last weekend and she was once again spotted on the red carpet – after a fashion.
This time it was not Kelleth Cuthbert in person, but a cardboard clipping version of her and the model that caused a sensation was not happy that her image was used.
Kelleth, whose real name is Kelly Steinbach, is suing Fiji Water and its parent company, The Wonderful Company, for allegedly creating a marketing campaign around its viral moment without permission.
Despite last-minute negotiations with the 31-year-old agent, Fiji Water reportedly moved ahead with the cuts.
In court documents, Kelleth claimed that Fiji Water took its image and likeness and offered "gifts to lure" her permission.
She is now demanding a payment, but Fiji Water has rebutted Kelleth's claims and said the lawsuit is "frivolous and totally without merit."
In a statement to People, the company said they "negotiated a generous agreement with Cuthbert that she violated blatantly."
Kelleth stated that she had not settled to become the star of the show and put it to happen to look at the camera at the right time.
She said that with so many photographers and the number of stars on the red carpet, it would always be possible that she was at the bottom of the photos.
Now she wants Fiji Water to pay what she thinks is a good amount to use her image again as the awards season gains momentum.
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