First, they came to Snapchat. Now they are coming to TikTok.
They, of course, being Facebook, have just released the Lasso, according to a report from Engadget. It's a new short video application for teenagers.
The change comes after Facebook has already faced Snapchat with the premiere of stories, photos and videos that appear for 24 hours in a user's profile on Facebook and Instagram. The stories were what differentiated the Snapchat, beyond the messages that disappeared.
Now, TikTok takes on the role as the emerging app chosen by younger users, a demographic that is moving away from Facebook. TikTok offers short videos with songs, stickers, filters and other special effects. Lasso operates in a similar way, but being part of the Facebook family also integrates with the parent company's website and Instagram. You can already post videos from Lasso to Facebook stories, and Verge reported that the same ability will be coming to Instagram stories as well.
Lasso launched this week on iOS and Android without much attention. A Facebook advertisement has not been published, as similar changes often occur.