Ubisoft has for a recent promotional email to Division 2The beta version, which some people felt, was overly political. The email in question was sent with a subject line that read, "Come see what a real government shutdown is like in Private Beta."
As many of you probably know, this line refers to the recent shutdown of the US government that has resulted in the loss of some government services and many federal employees who do not receive paychecks. The shutdown was temporarily stopped, but it is already the biggest shutdown in US history.
Ubisoft's "witty" approach to shutdown did not last as long. Not long after the initial email was sent, Ubisoft followed with an apology message:
"An email marketing promoting Tom Clancy is Division 2 was sent in error today. This was a major flaw in the process and we apologize for this error and the offensive email subject line. We recognize the very real impact of the US government's shutdown on thousands of people and we did not mean to minimize the situation. "
There are a few things to consider here when you break this situation. First, the closure of the US government is certainly a controversial subject that has resulted in countless consequences. Secondly, Ubisoft has previously stated that it does not consider Division 2 to be an openly political game and indicated that he is not interested in using titles such as Division 2 and Far Cry 5 make political references (despite their obvious parallels with real-world situations). This email fiasco does not exactly match the intentions mentioned above. We can only assume that the promotion was the result of a substantial lack of communication.
In any case, Division 2The beta version of the game will also be released exclusively on the Epic Store.
Matthew Byrd is a personal writer for Geek's Den. He spends most of his days trying to launch deep analytical pieces about Killer Klowns From Outer Space to an increasingly troubled series of editors. You can read more of his work here or find him on Twitter at @ SilverTuna014.