Apple Music now has more US subscribers than Spotify


Apple overtakes Spotify in terms of counting paid subscribers, at least in the United States. There is a lot to do before it becomes the kind of streaming global music, though. ( Pixabay )

The Wall Street Journal says Apple Music now has more paying users than Spotify, citing "people familiar with the subject."

In the United States, as of February 2019, 28 million users connect to the music streaming platform instead of just 26 million in Spotify.

The same sources also claim that Apple Music is growing faster in the United States, apparently at a rate of about 2.6 to 3%, while Spotify is reportedly growing by only 1.5 to 2%.

Apple Music vs. Spotify

There is much to conquer before Apple is proclaimed the queen of streaming services. These numbers do not represent regional subscribers, for example, where Spotify currently dominates. The numbers show that, at least in the United States, more people are adopting Apple Music over their Swedish competitor.

With 207 million active users per day around the world, Spotify remains the number one dog for streaming music. In addition, 96 million of these users are paid subscribers, some are currently on a free trial that can lead to a subscription.

Unlike Spotify, Apple Music does not offer a free ad-supported option, and Apple does not seem to have plans to include it anytime soon. Globally, the service has attracted 50 million paying users, which means more than half come from the United States.

Apple goes big on streaming

As Ars Technica notes, the growth of Apple Music does not mean incredible revenue gains for the company. It is especially true when comparing Apple Music to other Apple money makers such as the iPhone. Even so, Apple is clearly turning to streaming as its next focal point.

Lately, Apple has shifted its gears to create and offer more services, supposedly to make up for the iPhone's weak sales. Apple TV + and Apple Arcade, their video-on-demand services and Netflix-for-games respectively, will soon join Apple Music as part of the company's streaming line when they are released later this year. Apple has already launched News +, dubbed Netflix for newspapers, magazines and other publications.

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