Cyber Monday, the day after Thanksgiving in the United States, is expected to be the biggest online shopping day in US history and will generate more money from online sales than any Cyber Monday Monday or Black Friday.
Cyber Monday is expected to generate $ 7.8 billion in sales, nearly 18 percent more than last year, according to a new report from Adobe Analytics, CNBC said.
The growth comes even as Black Friday threatens to make the event less exclusive, as shoppers increasingly distribute their Christmas shopping online for several days.
Black Friday earned $ 6.22 billion in online sales, Adobe Analytics said, up 23.6% from last year. Meanwhile, the same Thanksgiving has also become a major shopping day, attracting approximately $ 3.7 billion in sales.
Retailers like Walmart and Amazon are offering great deals in response to keep Cyber Monday from falling into history.
Ray Wimer, an assistant professor of retail practice at Syracuse University, told Business Insider in an e-mail that the two events merged as shoppers' habits change and move online.
"Black Friday is no longer a great shopping show, it really marks the beginning of a four-day promotional period that ends on a virtual Monday," he said.