Instagram heads as the queen of social networks in Spain



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While it may seem that Facebook is the social network par excellence, Instagram is preferred by professionals.

According to a study by the company Metricool, which developed a tool specializing in social media analysis, "the new throne of social channels now belongs to the popular Instagram."

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In a survey of 1,483 Spanish social media professionals aged 18-65, 97.6% chose Instagram as the social network they use the most, compared to 81.8% who use Facebook more. Thus, Instagram outperforms Facebook by 15% and continues to increase, while the use of Twitter and LinkedIn is shifted to the last positions in the list.

"At what time of day are there more users connected to Instagram?", The study is questioned. Thus, "the hours of greater activity in the social network are, firstly, from 9:00 a.m. to 11:00 p.m., followed by 5:00 p.m. and 8:00 p.m., in second place.And finally, the hours with the lowest traffic of users are between 8.00 and 12.00. "

From this data, the largest number of active users during the day, the best times to post a post or stories are on Mondays, Wednesdays, Thursdays and Sundays at 9pm. Second, Tuesdays and Saturdays at 18:00. And thirdly, on Fridays at 3:00 p.m.

Regarding the frequency of publication, the study ensures that the preference is to publish a post or stories once a week. "43.5% of users said they made weekly publications compared to 38.6% who do daily. Only 12.8% publish once a month, 3.5% every three months and only 1.6% every 6 months or more. "

Regarding the type of content, "stories gain postings on both visits and frequency of publication. 50.2% show a preference for 24-hour stories compared to 49.8% for more normal publications .

According to Metricool experts, this is because the stories are a much more direct and spontaneous content, "which makes the curiosity to see the content greater among users of the social network. view for a day, makes these publications less prepared and tends to be of lower quality. Even so, they attract a large number of traffic to the user profile. "

Despite the amount of publicity that users encounter each time they open the Instagram application, "78% of the participants did not make purchases on Instagram. More than 70% of the people who participated in the report confirm that they use the link in the biography to mention a webpage of interest, with the goal that users access content outside the social network. "

According to Metricool, Instagram Shopping, a feature designed to buy products through the social channel, "seems not to be very successful at the moment among users of the social network, since almost half of the respondents (47%) do not know this new tool. who know the existence of this function, more than 90% say they did not use it to make purchases ".

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