Shopify is expanding with a US service network – Adweek



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At Shopify's annual Shopify Unite conference, the SaaS e-commerce platform has launched a number of new features for its merchants and partners: its own network of service for its US merchants, an enhanced Shopify Plus experience, a new system Shopify Point of Sale and some other updates on your online store design experience.

Taking a page from Amazon's manual, Shopify is introducing the Shopify Satisfaction Network, a network of distributed distribution centers (currently in an early-access mode). To begin with, Shopify is working with service partners in Nevada, California, Texas, Georgia, New Jersey, Ohio and Pennsylvania. Customers typically check out and Shopify chooses the nearest service center to process these orders in order to provide quick and inexpensive delivery. The price varies according to the merchant and is based on factors like the distance or the type of product.

On the retail side, Shopify is starting to completely revamp its point-of-sale system, integrating apps on the home screen and starting a closed beta version of online shopping-pick-up-in-store. Some other new features include adherence to loyalty and promotion rewards at checkout. Shopify is also introducing a new carton and dowel case later this year, which allows merchants to accept credit card and contactless payments at the store. (The company unveiled a new tap and chip reader earlier this year.)

In addition, Shopify Plus, the company's paid offer to merchants, is receiving several new features, that is, providing more information to marketers, such as seeing the number of sales of all stores in one area. It is also expanding Shopify Flow, the business automation tool the company introduced at last year's Unite conference, which is now incorporated into Shopify Plus. Marketers can automate tasks that occur in one store and replicate them in another.

Other product upgrades include upgrading the online store design experience, such as the ability to edit multiple pages at once, bringing sections to each part of the store (instead of just the homepage), and launching video and 3D to show products. Cynthia Savard Saucier, director of user experience, said customers are twice as likely to complete a purchase after interacting with a 3D model. The checkout is also evolving, with partners now able to build applications that extend to the checkout experience, such as integrating signatures into the checkout flow.

These actions mean that Shopify is taking its recent consolidated position of reaching $ 1 billion in revenue in 2018 and taking on bigger competitors like Amazon, while closing partners when it closes its ecosystem.

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