Less than four months after announcing its latest set of movie subscription changes, MoviePass is shaking up its pricing model once again and reintroducing its unlimited plan. TechCrunch notes that the Uncapped MoviePass, as the plan is now called, offers you an unlimited number of movie shows per month with prices starting at $ 9.95. The service is available exclusively in the USA.
Unlike plans that have been in place since last August (which imposed a strict limit of three movie views per month), MoviePass Uncapped allows you to view an unlimited number of movies. However, there are some very heavy warnings. The terms of service say that the company can limit their movie selection based on location, times, movie titles and even their usage history.
When you want to watch a movie using the "unlimited" service, you'll need to book a place more than three hours before the movie starts, and you'll need to check in 10 to 30 minutes in advance. If, over a month, you do not check in more than one movie after you have booked it, MoviePass will inform you that it may suspend your account. Even more strangely, MoviePass reserves the right to cancel your subscription if you do not watch a movie "in full" after using the service to purchase a ticket.
MoviePass is being very open about these restrictions, pointing people to "section 2.5" of their terms of service on the first page of their website. But the actual wording of these restrictions is still ambiguous and seems to give MoviePass the right to limit their selection of films to their own discretion. The plans announced in December may have been more restrictive in terms of the number of shows that allowed you to attend, but their rules did not give much room for interpretation.
Although the company has departed from the three levels of service announced in December, MoviePass Uncapped is still available in several price levels, depending on whether you want to commit to only a month or a year. Typically, the service will cost $ 19.95 per month or $ 14.95 per month if you commit to a full year of service, but at the moment MoviePass is offering a $ 5 discount on both plans as an offer for a limited time.
With its new simplified pricing plan, MoviePass clearly wants to leave behind the events of last year. After lowering its prices, the service has come close to financial ruin and has been trying to find a viable business model ever since. The new plan gives MoviePass a lot of discretion to limit views in any way it thinks fit, but we'll have to wait for people to start using the service to see how the company exercises that power.