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Microsoft Cortana Assistant, Cortana, in certain markets


At the end of January, it looks like the Cortana app is starting in Microsoft's assistant cemetery. Finally poor clippy will have some company now.

This is according to support article Microsoft posted in several regional markets this week, although a spokesman later told Gizmodo that only users in the following areas You can expect to say goodbye to the voice assistant: Britain, Australia, Germany, Mexico, China, Spain, Canada, and India. Despite abandoning the app in these regions, Cortana itself remains an "integral part" of the company. Business model incorporate "computational and conversational productivity" into its products, according to the spokesman, so that Microsoft doesn't seem to be closing the coffin completely.

Microsoft's US website does not currently host this message, and the Cortana app will remain available to Android and iOS users in the United States after the listed end date on January 31.

"To make your personal digital assistant as useful as possible, we are integrating Cortana with your Microsoft 365 productivity applications," says the Microsoft statement. "As part of this evolution, on January 31, 2020, we ended support for the Cortana app on Android and iOS in your market."

After this date, any reminders or lists users have in the Cortana app can be accessed through the Microsoft Free Tasks app, which syncs automatically.

The decision is not surprising as Microsoft is gradually reversing its focus on Cortana as an independent voice assistant. In January, CEO Satya Nadella said the company no longer considers Cortana a competitor for people like Alexa or Google Assistant from Amazon, despite a massive attempt to rename the voice assistant in 2018. This time last year there was also the game Cortana boss Javier Soltero, when Microsoft integrated the voice assistant from the company's Research and Artificial Intelligence department into its Experiences and Devices team as another digital assistant role.

Part of what made this pivot possible is the company's collaboration with another technology giant, Amazon. Microsoft welcomed your Alexa voice assistant for your products from last year (and vice versa), and open your online and retail locations for Amazon Products like Echo and Echo Dot. The voice assistant has also seen a diminished role in Microsoft's overall ecosystem. Earlier this year, the company announced that it would be disabling Cortana help by default during certain installations of Windows 10. Later dropped it entirely from the search bar.

Man, listening to Cortana's app getting the ax is so sad. Alexa, go ahead: get it right.

Updated: November 16, 2019, 23:13 HUSA: We added Microsoft's answer to our question about which markets would be affected.

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