It's hard to figure out if "The Kelly Clarkson Show" is a daytime variety show or daytime talk show. Whatever it is, it's working with the viewers.
Since its debut last month, the show has averaged 1.9 million viewers per episode. That's good enough to put Clarkson in fourth place among unionized daytime talk shows, according to Nielsen data.
Fourth place may not sound like much, but the program, which is hosted by NBCUniversal Television, is just behind the programs that have been running for years. This includes "Ellen", "Live with Kelly and Ryan" and "Dr. Phil", who led the conversations during the day with an average of about 3.1 million viewers per episode. So far this season.
"I think the world is craving stories with humor, heart and everyday heroes they can relate to," Clarkson told CNN Business by email. "I love hosting a fun and inclusive show … Whether you are a guest of the show or a member of the audience watching, I want everyone to feel welcome and know that they are important."
Bill Carroll, a media consultant who has spent more than 30 years analyzing Katz Television Group's syndicated programming, told CNN Business that daytime television doesn't have a program that has been "so successful in several years."
"At a time when daytime broadcast programming is competing with cable, streaming and on demand, this is a special and unique situation," Carroll said. "Clarkson is fourth is remarkable in that the program has made a breakthrough."
Carroll also pointed out that Clarkson's ratings are significant because it is "almost impossible to succeed" on daytime television.
So why was Clarkson a hit with the public when so many others failed? Carroll believes it has something to do with the "authenticity" of the host.
"She's a fan of the people on the show, as are the viewers at home," said Carroll. He compares Clarkson to another celebrity who has had his own show for six seasons: Rosie O'Donnell.
"Rosie was excited to have guests for the show. She was interested in what they had to say and enjoyed the whole experience," Carroll said. "That's what comes up with Kelly Clarkson."
Nor does it detract from the show's popularity that Clarkson has name recognition as a pop star. She coaches the NBC singing competition "The Voice" and was the first winner of "American Idol", Carroll pointed out.
It's still early, but if "The Kelly Clarkson Show" is able to keep up its numbers, it could be a "long-term success," Carroll said.
"And long-term distribution success is why Ellen has many homes and Oprah owns the world," he added.