As Apple enters streaming, Netflix kills support for AirPlay


Netflix Offices in Los Gatos, California, 2011.
Photo: Paul Sakuma (AP)

Transmission giant Netflix dropped native support for Apple's AirPlay, with the company reviewing its support guidelines to claim that the change is "due to technical limitations," wrote Cult of Mac on Saturday.

As Cult of Mac noted, Netflix streaming via AirPlay, that is, the ability to stream video from the iOS application to an Apple TV, has been supported since 2013, and it appears that there has been no major overhaul in AirPlay. by itself, break Netflix compatibility. Thus, there is some suspicion that Netflix is ​​retaliating Apple, which is launching a streaming service that includes agreements with many of the major competitors, not including Netflix. Cult of Mac noted that iPhone and iPad users can still use alternative solutions, including sending video to a Chromecast or TV compatible with the second Netflix screen, or just connecting their devices directly to a screen with an HDMI cable through of an adapter.

According to Verge, Netflix explained that the move involves the growing number of third-party devices supporting AirPlay 2, which, he said, made it impossible to distinguish or certify devices and "ensure that our quality standard for viewing is met ". :

Apple recently partnered with most major TV brands to allow AirPlay 2 to send programs directly to their 2019 TV handsets with a firmware update later this year, but a representative from Netflix tells me that AirPlay 2 does not have digital identifiers to allow Netflix TVs apart – and therefore the company can not make sure that its users are getting the best Netflix experience when transmitting to these new sets.

So now he's throwing the baby out with the bath water and pulling the plug on AirPlay, period. "We can not distinguish which device is what, in fact, we can not certify the devices … so we had to close the support for this," a Netflix spokesman said.

"We want to make sure our members have a great experience with Netflix on any device they use," Netflix told Verge in a statement. "With AirPlay support being deployed on third-party devices, there is no way to distinguish between devices (what an Apple TV is versus what it is not) or certify those experiences. Therefore, we have decided to discontinue support for Netflix AirPlay to ensure our quality standard for viewing is met. Members can continue to access Netflix in the integrated application on Apple TV and other devices. "

This is likely to be a minor inconvenience for most users than a serious hurdle: most smart TVs have built-in Netflix applications, and this does not affect other ways to put that content on a screen (such as using only an Apple TV or other device with a Netflix application such as an Xbox.) You can also use screen-saver features already built into AirPlay, which are not affected. Still, this will be frustrating for people who have used the feature regularly.

As Mac Rumors pointed out, Netflix not only declined to participate in Apple's new streaming service, but also allowed people to subscribe to Netflix in December 2018 (probably to stop paying Apple a double-digit cut in signatures). This situation is reminiscent of another more intense dispute between Amazon and Google that began in 2015 when Amazon booted Chromecast devices from its online market and steadily increased until Google blocked the Echo Show devices and Amazon's Fire TV to play YouTube videos. there were alternative solutions.

In any case, Netflix and Apple have the incentives to make their respective services work again – customers do not like fragmented experiences, like having to go through loopholes just to play a video. So, hopefully, whatever is happening here will be solved soon enough.

[Cult of Mac/The Verge]


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