Susanna Reid joined many viewers on the Good Morning Britain program when she was tearfully left on Tuesday over a heartbreaking phone call after cutting free TV licenses for people over 75.
The BBC has announced plans to discard free allowances for retirees, leaving the public outraged, especially to veterans and those who can not afford it.
Piers Morgan was enraged at the show as he remained determined to keep the plans going, allowing fans to call and send messages to spread their opinions.
They were inundated with messages from those who feared the impact it would have on elderly and sick relatives, those who could not leave the home for those suffering from illnesses, including dementia.
An emotional interlocutor shared his disgust with the decision, claiming that the elderly were being targeted.
She burst into tears in the air as she spoke of her husband who, like many others, trusted television as his only form of comfort and entertainment.
The woman told the BBC to "go into the real world," revealing how losing her salvation from the free TV license would affect her husband.
She then begged for Susanna's help, encouraging her and Piers to continue their important protest.
Susanna was left in tears as she listened to the viewer, while Piers continued to demand that the BBC reconsider.
She then recomposed herself before offering her thoughts to Josephine and all those who may suffer as a result of the ax.
Leading to Twitter, the fans shared their own sympathy with the person who called and others in their situation.
One fan said, "Well Josephine on Good Morning Britian #GMB made me cry. This is a reality.
Another commented: "Hearing @GMB retirees is reduced to tears because @BBC is taking their life is completely heartbreaking."
Good Morning Britain airs during the week at 6am on ITV.