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Promising eye-catching electric cars are easy, building them is hard – Audi e-tron & Jaguar I-PACE recalls


Jaguar I-PACE EV

published in June 10, 2019 |
Steve Hanley

June 10, 2019 per Steve Hanley

Oh, this Tesla. It is not possible to build cars like the big boys and it will leave the market as soon as the traditional automakers reach and pass Tesla on the way to the EVs revolution. That's what you hear from Tesla's enemies all the time.

Yes, it is true, building cars is difficult – much harder than Elon Musk thought possible when he began his campaign to convert the world to electric transport. "Build competitive electric cars," he asked the competition. "No problem," they replied. "We can do this before lunch and then take the rest of the day." But it was not exactly like that.

Jaguar I-PACE Recall

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Jaguar has collected about 3,000 of its I-PACE * SUVs, according to, due to a malfunctioning regenerative braking system. "If the regenerative brake system fails, there will be an increase in the delay between the moment the driver brakes and the vehicle slows down, increasing the risk of falling," according to the recall warning. (Editor's note: Do we really need all capital letters? Yes, apparently we do.)

There are no reports on how the defect was discovered or if there was an accident as a result. But every time the driver steps on the brake pedal and gets a different response than expected, things can drop quickly.

I repaired it? Bring your car to your local Jaguar dealer and the defect will be fixed for free! Well, that's comforting, is not it? According to the recall notice, "Jaguar will start notifying owners on July 1. Owners can call Jaguar at 800-637-6837, the National Highway Traffic Safety Administration's Vehicle Safety Line at 888-327-4236 or visit the website to check the vehicle. identification number and learn more. "

What the ad does not say is that if Jaguar had given the upgrade capability of the I-PACE through the air like Tesla did with the Model S in 2012, and did with their vehicles since then, all of this could have been taken care of , done and dusted in a matter of hours, or days at the most – no need to bring the car to a dealer. Both for legacy car manufacturers showing Tesla how to build real cars in real world!

Fire risk Audi e-tron

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Audi, which likes to consider itself one of the world's oldest car makers, has discovered that it may not be as smart as it thinks. Your new e-tron * electric SUV is barely out the door and already has a serious problem. It turns out that water can penetrate into the car's battery box, which increases the risk of fire. InsideEVs has all the announcement of Audi:

Audi of America takes the safety of its customers and the quality of our vehicles very seriously. In order to ensure the highest levels of safety and quality for our customers, we have issued a voluntary recall affecting approximately 540 e-tron vehicles that were delivered to customers and 1,644 in total. The recall is in response to a potentially defective seal that could allow moisture to enter the battery compartment, which could lead to a short circuit or, in extreme cases, a thermal event. We are applying an abundance of caution, as such incidents have not been reported globally. The recall repair should be available in August 2019.

Customers are being contacted directly to inform them about the recall and our dealer network is fully involved to provide the best possible service. We apologize for any inconvenience to our customers and reservation holders as we work with all parties for a positive result in the coming weeks. Audi e-tron vehicles unaffected by the recall remain available for delivery and our reservation system remains open to receive customer reservations.

We also offer customers a loan service, $ 800 cash card, courtesy Audi assistance (or refund) and dedicated customer service contact.

In TwitterMichael Fortson (@michaelf) adds: "It turns out that water can enter the high voltage charging port of the affected vehicles, coming to the high voltage electronics and potentially leading to a battery fire. Yikes. (I.e.Editor's note: Do we really need all lowercase letters? Yes, apparently we do.)

What is the point?

The point of Jaguar and Audi ads is that building high quality cars is really very difficult. From Tesla, Audi and Jaguar, one of three will probably be out of the market within 5 years. Although all the press lately have beaten Tesla, it is still way ahead of the pack when it comes to making attractive electric cars and is likely to stay there.

All other car companies are playing ketchup but have huge barriers to overcome in their quest to stay relevant in the future. There are no free passes for success, no matter how long a company has been in business or how valuable your brand is. Before Tesla analysts, they should pay attention to the struggles other companies are having – many of which have nearly a century of experience in building cars.

Related: Tesla Outsold Porsche & Jaguar

Tag: audi, audi e-tron, electric SUV, jaguar, Jaguar I-Pace, regenerative braking

About the author

Steve Hanley Steve writes about the interface between technology and sustainability from his home in Rhode Island and anywhere else Singularity can take it. His motto is: "Life is not measured by the amount of breaths we take, but by the number of breathtaking moments!" You can follow it on Google+ and Twitter.

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