This is the vision of former Chelsea star and current commentator Tony Cascarino, who believes that Morata still has a few years before reaching its peak.
Morata scored twice while Chelsea defeated Crystal Palace on Sunday, but he has been criticized regularly since moving to Stamford Bridge in 2017.
The Spaniard moved to London, having played for the European giants Juventus and Real Madrid.
But the 24-year-old has struggled to reach expectations at Chelsea despite having now scored five Premier League goals this season.
And Cascarino believes it will take a few years for fans to see the best of Morata.
"People should spend less time looking at Alvaro Morata's throughput and more time looking at his age," wrote Cascarino to the Times.
"He's 24 years old. When I was 24, I knew much less about playing as an attacker than I did at age 28, and I think Morata now has a coach who will help him develop.
"One thing you can see he's learning is how to take a shot as fast as possible with the minimum of touch needed.
"Both his goals for Chelsea yesterday were instinctive finishes after the first clinical touches that improved the plays.
"It's not uncommon for players to take a year to reach their best in this championship, and there's no shame in that.
"Your judgment is much better now."
Morata could have done a hat-trick against Crystal Palace and he believes he should.
"I can score a hat-trick, so it was not the perfect day, but let's take the three points," he said.
"This is the most important thing for us. We want to fight until the end of the Premier League.
"We played well today, I think a lot about the hat-trick, but I'm getting better and I want to continue helping my team win."
"The team score made 1-1, so we knew we needed to go and win and stay on top with the other teams. We needed the three points.
"It's very difficult because the Premier League is the most competitive league in the world. It will be very difficult."