Amazon's five-star products regularly disapprove of quality testing. warns consumers



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Bad Devices That Get Brilliant Criticism: Five-star rated products on Amazon and other major sites are regularly disapproved on quality tests. warns consumers

  • Many products on the Do not Buy list received praise elsewhere
  • Online reviews can greatly distort consumer spending by £ 23 billion per year
  • Which? revealed that some sites use fake or paid product reviews online

Low-quality electronics is being promoted with positive reviews on major retailer sites, which ones? He warned.

About 15 products in the "Do not Buy" list of the consumer group have ratings of at least four out of five online customer sites from Amazon, Argos, Currys PC World and John Lewis.

In one example, the AfterShokz Trekz Titanium headphones achieved only 28% in Qual? testing based on having a horrible sound & # 39; and the low-life battery, still had an average rating of 4.2 stars on Amazon and 4.7 on Argos.

Poor quality devices are often rated by large retailers such as Amazon and Argos, while? are much more critical

Poor quality devices are often rated by large retailers such as Amazon and Argos, while? are much more critical

Likewise, the Nikon Coolpix A10 camera rated on 4.6 with Argos and 4.5 on Currys – but Which? cited a "slow start time" and "poor image stabilization", resulting in a score of 34%.

The results come amid serious concerns about the honesty and usefulness of online reviews. The Competition and Markets Authority warns that they can divert consumer spending by £ 23 billion per year.

Which? also revealed that some sites are using fake or paid product reviews online.

He has uncovered Facebook groups where tens of thousands of members are getting free or discounted products to post positive reviews on Amazon.

The consumer group is not claiming that the product reviews in their latest research were false – but says they will not be as reliable as independent quality tests.

AfterShokz Trekz Titanium headphones scored just 28 percent in that? test, but was given a rating of 4.7 by Argos

AfterShokz Trekz Titanium headphones scored just 28 percent in that? test, but was given a rating of 4.7 by Argos

Which? He also heard of consumers who felt rushed to leave a review, even though they only had one product for less than a week. Some said that retailers offered incentives, such as competitor registrations or discounts in exchange for an online review.

In addition, some customer evaluations appear to have been influenced by good customer service and the speed with which the item was delivered – rather than the quality of the product.

Qualie's head of household products and services, Natalie Hitchins, said, "Our research suggests that you make online reviews of customers with a pinch of salt because they can be based on limited first impressions and other factors not directly related the quality. of the product.

She urged customers to look for independent test results to find high performance products.

Facebook groups exist where tens of thousands of members are getting free or discounted products to post positive reviews on Amazon

Facebook groups exist where tens of thousands of members are getting free or discounted products to post positive reviews on Amazon

Currys PC World said, "We currently have 1.5 million customer ratings on our site … customers are asked to give positive and negative feedback."

He said the revisions are not edited and are made "at least 28 days after product delivery" to allow customers to test the item fairly.

John Lewis said, "Our customers have no reason to" inflate "their ratings of our products."

Amazon declined to comment.

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