Amazon expands its inventory of Apple inventory, including the latest devices – TechCrunch


Amazon has signed a new contract with Apple that will allow the retailer to increase Apple's selection products on its website, according to a CNET report, which Amazon also confirmed. The agreement will give Apple's authorized resellers the ability to sell a wide variety of devices on Amazon – including Apple's newly released iPad Pro, iPhone XS and XR and Apple Watch Series 4, in addition to the Beats headphones.

Previously, these products were only available through Amazon's outsourced vendors at various price points, or were unavailable, CNET noted.

Amazon has confirmed the agreement for TechCrunch in a statement.

"Amazon is constantly working to improve the customer experience, and one way to do this is to increase the selection of products we know customers want," said an Amazon spokesman. "We look forward to expanding our assortment of Apple and Beats products globally."

Apple has so far not responded to a comment request.

CNET said the deal would affect the United States, Britain, France, Germany, Italy, Spain, Japan and India.

The deal will also cause Amazon to remove Apple's product lists from independent sellers, according to the report.

The expansion is not surprising. Apple already allows Amazon to sell some of its devices, including MacBook laptops and Beats headphones.

Companies have been fierce rivals for years, but have been working together more amicably in recent months.

Before, they had several problems between them. Notably, Amazon has stopped allowing the sale of Apple TV on its website in order to promote its competing product, Fire TV. But Apple CEO Tim Cook announced at WWDC in 2017 that Apple and Amazon reached an agreement that would also allow Amazon Prime Video to reach Apple TV.

Apple TV also came back later to Amazon. This year, Amazon also released a version of its FreeTime Unlimited service for Apple's iOS devices.

However, there is one notable exception to the new contract: Amazon will not sell Apple's HomePod.

HomePod competes with Amazon's smart speakers, which is a growing opportunity in terms of Amazon's entry into voice computing and virtual assistants. The retailer also does not sell Google Home speakers at the moment.


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