Dubai-based Viva City has announced the development of Sport Societe, the largest sports mall in the world.
The design of the project is considered a global architectural icon that is worthy of the emirate's reputation and achievements at various levels, meets the aspirations of the population and tourists, elevates the concept of sports centers to unprecedented levels and is scheduled to open at a global event in 2020.
"The project has great surprises in both design and activities, with a unique experience combining shopping, entertainment and sports," said Edgar Bove, head of design at Viva City.
He added that the launch of the project is in line with the second edition of Dubai Fitness Challenge, a pioneering initiative launched by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, who stressed that SportSouth will be an important destination for the translation of Dubai Fitness Challenge. And encourage all residents and visitors to exercise daily for 30 minutes in 30 days to make Dubai the most active city in the world.
Bove explained that SportSouth offers a new concept in providing vital spaces that support the morale of its visitors. It consists of three floors, equivalent to a total area of 12 football stadiums, noting that the most prominent of these floors is the ground that is the heart of the mall. Different sports. While the other two floors have stores for the major sports brands in the world, gyms for both sexes and a variety of restaurants and cafes that offer organic food and drinks that are in keeping with the nature and identity of the mall as a magnet for lovers and followers of more than 40 diverse sports.
The project is strategically located in Dubai, near the city center of Deira, and is easily accessible, served by a large road network with easy access and access to one of its parking lines.