Angela Ahrendts goddess Apple Store resigns, then add a new retail position + people


In the last 5 years, the Apple Store or Apple retail store has returned to popularity and is being mentioned again. Be adjusting the design a lot, focusing on being a community and not just a retail store And expanding branches overseas from China, Europe or even opening the Apple Icons in Thailand as the first branch This is the work of a woman called Angela Ahrendts, former CEO of Burberry fashion brand. Who came to accept the position of Mae Yai to take care of the Apple Store on the side of Retail in 2014


But Apple recently published news in the newsroom that the person who will follow Angela is Deirdre O'Brien and changed her position to Senior Vice President of Retail + People and Angela will leave Apple in April this year. Give reasons to continue to make your dream come true.

Angela once said that Burberry This is her master's degree, and Apple is a doctorate. If so, now she feels she completed a fine doctorate. In the last five years, her work has been spoken positively. And there is no drama. (We therefore like to call her mother.) Delivering the position to another Deirdre woman O'Brien who worked with her all the time would probably mean that the way Angela has put it will still be the basis from Apple. Save for a while

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Mr. Deirdre in Profile said he has been working with Apple for more than 30 years and has a lot of experience dealing with people, so the new position of the name Retail + People means that Apple is no longer looking at the Apple Store. But the person (Asgard or not?) Sounds reasonable From projects like the Today at Apple, this shows how much Apple has focused on people.

Now let's see this Who are some of Apple's executives? Of course we will see the same face of Tim Cook, Eddy Cue, Craig Federighi or Jony Ive, who has been with Apple for at least 20 years (I think Scott Forstall is missing, which was eliminated). Having made Apple for only 5 years, but made many changes, especially by being able to speak on the stage Keynote is often considered his pride and Tim Cook pushes Angela as well.

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The future of Apple after Angela, if you try to analyze it should not be very different from now. Because Angela's departure is not a conflict or kicks anyone. But because she laid an interesting foundation and Deirdre The company is ready to manage the retail industry along with managing people or people in the new position

Trends we will see after such

  • Apple will focus more on the community, not just the Apple Store as a store.
  • Projects in education and business will be easier to discuss.
  • The Apple Store will continue to use strategy and design in this way (open, natural colors with a potted plant and an LED screen to organize activities). The people who look at the design are not Jony Ive.

Angela's resignation is considered an interesting posture process for Apple, although Apple has experienced many problems, including the iPhone that is not selling as well as expected. But this was a production issue for the Apple Store. It's to be watched. It has expanded the Apple Store from the previous 400, more than 500 stores, and many new stores and antique stores are considered admirable.

Finally, I'm glad Apple Iconsiam and the Apple Store, a new branch to open in Central World, are one of the last works that this woman left with Apple.

Compiled by MacThai Team


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