Saturday, November 17, 2018
Recently, passed on 11 or 11 November, many people may not have understood about the day he came. This is now becoming a national online shopping day. And from a very hot stream, began to spread in off-line offline stores.
In fact, symbol 11.11 is from November 11, the beginning of which is Chinese singles day. Singles Day begins with students from Nanjing University (University of Nanjing) Some decided to separate from the boredom of their single one day, 11, 11. The reason they chose today was because the meaning of number one was loneliness. This is the sign of celibacy. However, this simple celebration has become one of the biggest shopping days in the world. It turns out that this event received a lot of attention in Southeast Asia.
And with Jack's genius, the godfather. Alibaba The only day to mix the marketing strategy to create a unique colorful people. Come shopping together. Today it has become a hot phenomenon, making it a national holiday shopping in Southeast Asia. Including in Thailand. So far, there are other e-commerce companies. Day 11.11 is also an annual shopping show. Be Shopee, Lazada, JD.com So many things
I just went to this festival recently. "Alibaba Group" Main companies in the sector. E-commerce The initiator of the message. The success of the sale during this festival. Mr. Daniel Zhang, Executive Director of Alibaba Group, said: "The entire Alibaba ecosystem business participated in this event. Alibaba will continue to lead the way in the digital economy and lifestyle in the future. The total value of the goods. OGMV) Pay for AliPay on November 11, 213.,500 yuan (about 30,US $ 800 million), an increase of 27% over the previous year. The sticky net is responsible for delivery 1.,Billion And more than 180,A thousand brands participated in the festival. More than 40% of consumers buy foreign brands. And with 237 leading brands. GMV More than 100 million yuan Apple, Dyson, Kindle, Estée Lauder, L'Oréal, Nestlé, Gap, Nike and Adidas The countries that sell products to China at this event are Japan, the United States, South Korea, Australia and Germany. From 230 countries / territories involved in the transaction. And Lazarus joined 11.11 as one of Alibaba's ecosystems. This festival is offered to consumers in Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.
Said James Tong, executive director of Lazarus Thailand.It is. "Las Vegas strives to expand its business and innovation capabilities in e-commerce. Define the new online shopping experience for customers, merchants and brands. For the 11/11 shopping festival, Las Vegas has prepared the logistics and customer service system. Including innovative Alibaba technology to upgrade to create a new online shopping experience. It also has capacity to serve customers with the largest shopping festival. The only day of the year Why would the e-commerce business be stuck or would it continue? It is the capacity of e-commerce itself. Will they be able to build trust with their customers and get them back to make a purchase?
Closed Said Terence Price, chief operating officer of Shopping.It is. "For the 11.11 campaigns this year, the highest since this year. "Shopping" I got a very good response from the buyers to him. "Shopping" It may reach the previous year by only 7.46 (GMT +8) Across the region. "Shopping" The number of orders reached 11 million orders on November 11, 2018, up from 4.5% in 2017, and more than 42 million buyers entered into agreements, offers and promotions. More crash of all categories. Especially at peak times There are more than 58 products sold.,000 pieces within one minute On November 11, brands and stores that were attracted by buyers reached a higher order. 1,909 times and more than 800% of the buyers visited. Especially in the category of health and beauty products. Home and Living And mobile devices, which are the three most popular categories. In addition, the 3 most popular products are: Vaseline Lipoterapia , Lamp LED OPPLE, Baby Love Power Losers So many things