Electronic Arts: Battlefield 5 finds 1 million fewer buyers than expected



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In the announcement of business numbers, the management of Electronic Arts spoke comparatively detailed on sales of the November 2018 issue of Battlefield 5. The action game so far has found about 7.3 million players, said company chief Andrew Wilson, in an interview with analysts. That was a million less buyers than expected.

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According to Wilson, one cause could be that, unlike the competitor Activision in Black Ops 4, they chose the first in the campaign-battle-Royale choice, which may have been a mistake. The Battle Royale mode for Battlefield 5 under the name Firestorm now only in March 2019 will follow.

Another problem with Battlefield 5 was the relatively late release date, with a dense competitive environment and sometimes big discounts. In addition, there were simply many other strong titles.

Shortly before Battlefield 5, Red Dead Redemption 2. Price discussions were mainly due to the first discounts in Fallout 76 – but Wilson himself did not name those titles.

According to the head of the company, Command & Conquer Rivals did not go well, although it has been successful in terms of content but unpopular among fans. In sports games such as FIFA 19, you have reached the sales level of previous years. It was not until January 2019 that it was learned that the football game in Germany was the best-selling game.

EA is pleased with the start of the amazingly released Apex Legends. In the first 24 hours, more than a million players have experienced the free Battle Royale game, according to the company, but it remains to be seen how the program will be established in the long term against strong competitors such as Fortnite.

For the action game Anthem, which appears on February 22, 2019, EA expects a paragraph of 5 to 6 million copies. There is good news from Star Wars: Jedi Fallen Order, which is being developed by the developer of EA Respawn Entertainment itself: the program is due to be released in late 2019.

Electronic Arts revenue was $ 1.29 billion between October and December 2018; in the same period last year, was US $ 1.16 billion. As a net profit, the group could post about 262 million dollars. In the previous year, a one-time tax of US $ 186 million was incurred.

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