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The hotel giant meets the Airbnb threat – copying its concept



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The Marriott International hotel giant aims to challenge Airbnb with the establishment of its own home rental platform.

Already next month, the company can present the details of the first phase of the venture. He reports the Wall Street Journal with reference to sources.

With a property rental platform targeting the US market, Marriott becomes the first chain of hotels to enter the industry. Marriott is taking all this after a previous pilot project in Europe and the next step is to invest globally, according to sources.

Airbnb is now completely dominant in the number of rooms you offer your users. In total, the company lists 4.92 million rooms compared to the Marriott's 1.29 million rooms.

According to WSJ sources, other major US hotel operators, such as Hilton, Worldwide Holdings and Hyatt Hotels, have also assessed their own rental platforms.

Read also: TV shows themselves – Airbnb should attract more customers to travel

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