Apple launches its new streaming service using the Hollywood elite


During a star-studded event on Monday night Sweden time, Apple officially unveiled its new streaming service, Apple TV +. Write among other things Techcrunch. According to the CEO of Apple Tim Cook Apple TV + will be an ads-free subscription service where all content will be available online and offline. The service will be released in the fall of 2019, but Apple has not yet submitted how much it will cost to subscribe. Watch the Apple TV + release movie here.

"We feel we can contribute something important to our culture and our society through fantastic stories," Tim Cook said during the event.

At the same time, Apple took the opportunity to present several new formats that will be released on Apple TV +. Between formats are available Steven Spielbergs "Amazing Stories," which will bring to life a 93-year-old science fiction magazine that inspired the director star as a child, and "The Morning Show" with the actors Jennifer Aniston and Reese Witherspoon in the lead.

Apple describes Apple TV + as something other than "just another streaming service." If the public agrees, it remains to be seen. Apple's share fell 1.5% during the event.

Uber buys its competitor for billions
Taxijätten Uber confirms the acquisition of competitor Careem, headquartered in Dubai, for US $ 3.1 billion, equivalent to US $ 28.7 billion. Di Digital writes. With the acquisition, Uber is expanding considerably in the Middle East region, where Careem is strong. According to Di Digital, the taxi company has more than one million drivers in more than 90 cities.

Klarna receives criticism for deceptive marketing
Klarna's payment method "account" does not mean a direct payment, but opens a new credit with the company, where the debt must be paid within 14 days, and where the interest accrues. This has caused the Consumer Agency to react, which means that consumers run the risk of associating the term "account" with "bank account" and therefore give an incorrect picture of the payment method. Write Affärsvärlden. The authority now gives Klarna until April 3 to return with his point of view.

1.5 million Britons run the risk of losing their jobs due to automation
According to new figures from the British variant of Statistics Sweden, 1.5 million Britons are in a high risk zone to get rid of their jobs due to the development of automation. He writes The Guardian.

The self check out in grocery stores already showed samples of what's to come. The authority says that 25.3 percent of all jobs in the grocery store disappeared between 2011-2017. Women run a greater risk than men get rid of their work.

"Our analysis shows that a higher proportion of roles currently filled by women are at risk of automation, and in 2017, women accounted for 70.2 percent of high-risk jobs," he said. writes the authority according to The Guardian.

Consumers think banners are irrelevant
According to the announcement report of the 2019 Adobe conference, 74% of all marketers believe that their banners are relevant to the selected target group, which is 16% more than last year. At the same time, only 14% of consumers surveyed state that banners are relevant and only 35% say they intentionally clicked on a banner in 2018. The Drum writes.

A development that has the potential to increase the relevancy of ads is as well known as the use of data. This is also confirmed by the report – overall, 46% of consumers say the ads they see today are more relevant than the ads they saw two years ago.


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