If you bought only 12 online in the year 2010 in Slovenia (more precisely: 8.6%), this slice is now more than a quarter (more precisely: 27.4%). Since then, our payment habits have changed dramatically, revealing Masterindex's latest research.
With the increasing popularity of online shopping, the most common content of Slovenia's online shopping carts has changed: in 2010 we bought mainly technical handsets (50.2%) and books, music and data media such as CDs and DVDs (34.7%)).
Only a fifth in Slovenia (still) does not trust online sales
Now online, domestic and foreign online sellers in Slovenia sell mostly clothing, footwear and fashion accessories (42.1%), technical accessories (41.1%) and household appliances (32.3%).
The growing popularity of online shopping is also associated with growing confidence in this form of sales. Just nine years ago, only a half of Slovenians and Slovenes relied on online shopping, and now more than four-fifths.
Mobile portfolios with the highest growth
Cash and even classic plastic cards are no longer the same as the first option to pay Slovenian users while mobile wallets are gaining an ever-increasing slice.
Six years ago, only a ninth of Slovenes and Slovenes used their cell phone to pay, and now that share is already very close to a third.
Some of the key findings from MasterIndex's latest research among Slovenian users and comparison with results from previous years can be found in the video clip.
A personal finance mirror
Mastercard Europe is conducting surveys every year across the continent in Slovenia since 2009. The most recent survey was conducted in Slovenia in a representative sample of more than 1,000 individuals aged 18-55 whose responses were collected through surveys online.
With this research, Mastercard Europe wants to learn about consumer buying habits and the use of various means of payment, while informing the public about their attitudes and habits regarding personal finances.