PC Review | Zuckerberg wants to integrate WhatsApp, Instagram and Messenger to communicate with them



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Facebook director Mark Zuckerberg plans to link messaging services to this social network. Services will continue to function as standalone applications, but their core technical infrastructure will be unified. This effort will bring together three of the largest messaging networks that have more than 2.6 billion users. For the first time, people will be able to communicate between platforms. This step has the potential to redefine how people use interconnect applications and connect users more intensively with Facebook.

Facebook's security and privacy issues, as well as Facebook's monopoly status, will be at the forefront. The plan is still in its infancy, to be completed by the end of this year or early 2020. Thousands of Facebook employees need to reconfigure what WhatsApp, Instagram and Facebook Messenger have at the most basic levels.

According to sources familiar with the subject, Zuckeberg wants all applications to include end-to-end encryption that protects messages. They will not see them except someone else in the conversation. Zuckerberg hopes that an extension of the application infrastructure will increase Facebook's benefits and increase user engagement in the enterprise ecosystem. People would use less of the competitive services offered by Apple and Google. Thanks to the user's most frequent interaction with Facebook applications, the company can expand its advertising and add new revenue generating services.

Recent criticisms of Facebook for allowing unauthorized interference in elections and the spread of misinformation have slowed the growth of society and damaged its reputation. The planned changes are intended to contribute to rectification. Linking applications means a fundamental shift in Mark Zuckerberg's attitude. Instagram and WhatsApp were independent companies that Facebook bought. At the time of the acquisition, Zuckerberg promised the two companies sufficient autonomy over the new parent company. WhatsApp and Instagram have grown significantly since then and forced Zuckerberg to change his mind. He now believes that his integration will benefit the entire family of Facebook applications in the long run.

This effort began to advertise among employees late last year, causing conflicts on Facebook. Instagram founders Kevin Systrom and Mike Krieger left Facebook last fall when Zuckerberg began considering this option. The founders of WhatsApp, Jan Koum and Brian Acton, left for similar reasons.

The Integration Plan also raises privacy issues, as user data must be shared between services. For example, WhatsApp only requires a phone number when registering new users. Facebook and Facebook Messenger, on the other hand, ask users to give their true identity. Comparing Facebook and Instagus with WhatsApp may discourage some people who prefer to use each application separately.

It can be assumed that the WhatsApp, Instagram and Facebook Messenger infrastructure integration will be technically demanding. Unlike Facebook Messenger and Instagram, WhatsApp does not store messages and only stores minimal user data. It is also the only service that uses end-to-end encryption by default.

source: nytimes.com.

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