Apple has enough money to make a big purchase. And, according to JP Morgan analyst Samik Chatterjee, "Netflix is the best strategic deposit" for Copper. He added that Apple should win a company that operates in the entertainment market, but buying a company smaller than Netflix and trying to compete with the leader would be a bad idea.
The problem is, however, that Netflix will not be cheap. Chatterjee said Apple may have to pay a 20% premium to acquire Netflix, and the purchase price was estimated at $ 189 billion. Fortunately, Apple could use even a cash payment, the company has almost $ 250 billion in cash. In recent years, it has been reluctant to make big purchases by buying only small businesses.
But after business iPhones and the services division have fallen, some observers question whether Apple should invest more in content. And buying Neflix would be just such an investment. Chatterjee told investors that in addition to Netflix, it could be a good buy for Apple, as well as for the game company Activision Blizzard or for the maker of Sonos.