The Apple Arcade strategy so far, and why it might work


If you're tired of the mess of free-to-play and ad-supported games available on your iPhone, Apple Arcade is a promising solution: play anything you want in a catalog of titles that do not have any distractions or distractions . microtransactions. If you want, switch to play it on your iPad, Mac, or Apple TV – the service saves your game progress between platforms. Best of all, the catalog includes some games that will not be available anywhere else.

Simplicity and exclusivity – this is the tone of Apple. Its next gaming service is slated to be launched in "fall 2019" in more than 150 regions, although the company has remained true to many specifics. Although we had many questions when the service was presented, some of them were answered – and we have a clearer idea of ​​who the service is and how it will try to create a space in the crowded game ecosystem.

First, what the service is not: competing with platforms that offer AAA games. Thanks to Apple's inflexible requirement that games on the Apple Arcade should be playable on iOS, macOS, and TVOS, nothing in the catalog will likely be a graphics power like those released for newer consoles and PCs. There's a lot more than we're not sure, like multiplayer features, which can limit the types of games we'll see in the service.

[Apple Arcade’s] The continued appeal depends on Apple's curatorship.

But here's what Apple believes Apple Arcade offers: unique (and some exclusive) games that could only happen on your service, which is easy to play and easier to access, as the potential user is (almost) all iPhone, iPad, Mac and Apple TV Owner.

(We do not know exactly which older devices will be compatible with Arcade, the only official word so far is a small ad in the ad video saying "Compatible with necessary hardware and software." We know developers will create their titles to require devices to run a certain version or newer of each operating system, but these limits have not yet been officially announced and may end up being specific to each game.

Of course, your catalog will probably make or break the Apple Arcade appeal. And yes, Apple has put together an impressive list of popular studios, big and small (Sega, Annapurna, Klei, Konami, Lego and many others) to increase the credibility of the service. However, these launch titles will only take you so far: the continued appeal depends on Apple's curatorship.

Image Credit: Apple

(Image: © Apple)

How Apple will create its own space

That's because Apple is actively participating in Arcade, taking an active role in guiding developers to produce games that fit the service. This almost certainly means that the titles will be family friendly, but there are other abstract criteria that the company is not discussing so soon. But this is far, it is clear that Apple wants the Arcade collection to be two things: widely attractive and unique.

It will be the first to attract both independent developers and major brands; Team Sonic Racing and two Lego titles, for example, are among the growing list of confirmed titles. To get exclusive games, Apple is offering financial help to developers during production. But they also believe Arcade's signature model – which guarantees some degree of regular income – will allow developers to take more risks and make the games they want, instead of forcing monetization on design to ensure revenue flow.

Looking at the games that have been confirmed, which Gamespot We put it fruitfully, we see a collection of titles in many genres, all with strong artistic styles and many that create inventive premises. There's even an AR game or two there, hinting at where Apple wants to expand. The collection will likely have something for everyone, including families with small children (each subscription supports Family Share, allowing up to six people to play on the same account).

Some of these games will only be in the Apple Arcade, conceivably forever. But there are several levels of exclusivity here, and the smallest will simply ensure that this is the only mobile gaming platform that some of these titles will be played back. You can still choose low-profile titles elsewhere – The Giant Squid Studio's adventure game, The Pathless, for example, was previously announced for PS4 and PC through the Epic Store – but will be released in the Arcade collection. as a nice and appropriate addition.

What Arcade does not have? Fortnite You can already play it for free, duh – but more to the point, the Arcade will be nested in its own tab within the App Store. In other words, Apple sees Arcade as a pillar in a global gaming ecosystem rather than an independent service isolated in its own application. If you want to download Fortnite, Clash Royale or other F2P titles, they are only a guide away.

Image Credit: Apple

(Image: © Apple)

Who Really Earns: Mac Owners

The Arcade gaming library will still have to win fans on all platforms, but a group of consumers will find it more attractive than others: Mac owners. The historically needy group has been content with limited versions or just running the Windows operating system via BootCamp, and rarely gets first-run games when they are initially released. Mac hardware is also not very good for high-end games and MacOS last year, the High Sierra update External GPUs enabled via Thunderbolt 3 cables – but excluded Nvidia support.

In other words, Arcade is Apple's best news to happen to Mac gamers in years – and so do AppleTV owners who have had big-name games coming to the platform, especially since the experiment brought Minecraft to the platform was quietly closed due to lack of interest. Both groups are likely to be very interested in what Arcade has to offer. So you do not worry about the different interfaces between games, some will support drivers.

One consumer group will find it more attractive than others: Mac owners.

Of course, Mac owners can completely ignore the technical requirements if the Google Stadia streaming service works perfectly in the browser as promised. The smallest advantage of Apple Arcade: your games can be played back after they've been downloaded, which means you do not have to maintain an Internet connection, which is appealing to people without reliable connectivity.

Ergo, the appeal of Arcade will depend a lot on your content. The service will have more than 100 games (either in the "fall of 2019" or after of course), curated by experts. This initial salvo might have several large titles appearing elsewhere, but we may not be able to see the real highlights until the guidance and financial support of the Apple publisher allows developers to really expand their creative muscles and create experiences we will not find in nowhere else.


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