Wednesday , January 20 2021

Samsung establishes innovation war of 2019 with foldable smartphone (Tech Trend)



Mr. J. Koh, president and CEO of Samsung Electronics' IT and Mobile Communications Division, knows what the boredom can eventually do with technology – especially for smartphones that are witnessing incremental improvements amid slowing global sales.

By banning design changes and offering Artificial Intelligence (AI) -enabled hardware, smartphones currently do not offer anything ready-to-use.

Samsung's charismatic executive now wants you to fold the smartphone in half and use it as a tablet.

While other players like Huawei, LG, Motorola and rival Apple have secured patents on foldable devices, Samsung took the definitive lead with a real one.

Setting the stage for the next-generation innovations war, Koh teased us in an interview with CNET technology portal last month: "Perhaps when we start selling the foldable phone, it may be a niche market … but definitely I'm sure we need a folding phone. "

The world finally saw a glimpse of the foldable phone during the Samsung Developer Conference 2018 in New York on November 7 when Justin Dennison, senior vice president of mobile marketing, took out a real foldable smartphone from his jacket.

Reports now say that Samsung Electronics plans to launch its first collapsible smartphone in March next year and that the volume of shipments will be at least one million.

Will Samsung's next big innovation change the theft of the smartphone industry in 2019?

"Tab in your pocket is a great idea. Consumer reactions and actual use cases will tell us whether this extreme device will succeed or not, but at the moment it is a remarkable innovation and now very much in existence," Jaipal Singh Research Manager Associate, Client Devices, IDC India, told IANS.

Industry experts say Samsung can introduce the folding smartphone at the Mobile World Congress (MWC) in February, ahead of the official launch the following month.

Although the price of the foldable smartphone has not been decided, it is said that it can cost around $ 1,770 to start.

According to Tarun Pathak, associate director of Counterpoint Research, Samsung has set a high standard for smartphone vendors, especially at a time when innovation is perceived as having reached its peak.

"With the upgrade cycle getting longer, smartphones with curved screens have the potential to become popular among early users, and that will also have implications for the supply chain and developers," Pathak told IANS.

Component placement and content creation for developers is equally important in the case of such devices.

"While the concept of foldable devices was always present, Samsung's announcement placed a lot of weight in a category that is ready for commercial deployment," added Pathak.

Experts have several suggestions about the next device – that it should not be bulky, should consume less battery and fit easily in the palm of the hand; but Samsung must have deliberated on these factors when developing the device.

"The multitasking is the future and this device fulfills that.The experience has to be perfect for the consumers.The durability is also important for heavy users," said Singh.

The next device will be folded in and will display a 7.4-inch screen when unfolded and will have a 4.6-inch screen like a normal smartphone when folded, a report at Yonhap news agency said.

According to Prabhu Ram, Head of the Industry Intelligence Group (IIG) of CyberMedia Research (CMR), the Samsung folding phone will mark the beginning of a long road of innovation.

"Smartphones have not seen many disruptive innovations for a long time – in form factor and display. Samsung has now achieved a technical breakthrough in the manufacture of displays," Ram told IANS.

A foldable smartphone will soon come close to you. Koh, who understands the global smartphone market from the inside out, says the foldable phone will not be a "decoy product that will disappear after six to nine months after being delivered."

Whether it will perfectly fit in your pocket and fit your budget is yet to be seen, but foldable displays have rekindled hope in a market that peaked in 2018 and is awaiting the next big news.

(Nishant Arora can be contacted at [email protected] )

–IANOS

na / vm / sac

(This story was not edited by the Business Standard team and is generated automatically from a syndicated feed.)


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