Netflix further increases the price of some signatures in France. After revising these rates upwards in the United States and the UK, the VOD service will launch a new pricing structure in about twenty countries in Europe and the Middle East. Only the Essential package at € 7.99 / month is saved. Discover the new prices.
Netflix increases its prices in France, our colleagues at Figaro report. This new fee schedule will be of application of this Thursday, June 20, 2019 for all new subscribers. If you are already affiliated with the streaming service, the increase will take effect from the next billing period. At the moment, the company has not yet announced the news for its users.
Netflix further increases the price of its offers in France: here are the new rates
In detail, Netflix has decided to increase the price of two of the three offers. The Essential package, which allows only viewing content on one screen, remains available for € 7.99 per month. The standard package becomes € 1 more expensive. The price of the Premium package, chosen by 30% of Netflix subscribers, rises from € 2 to € 15.99 per month. As Le Figaro points out, Netflix has increased the price of Standard and Premium offerings by 37.5% and 33% since its arrival in the French market in 2014. As a reminder, Netflix has already started increasing its prices in France since 2015.
New Netflix fee schedule
- Essential Package (1 screen, without HD) stays at the price of € 7.99 / month
- Standard Package (2 screens, HD) goes from € 10.99 to € 11.99 / month
- Premium Package (4 screens, UHD and HD) goes from € 13.99 to € 15.99 / month
This new increase is not really a surprise. In January 2019, Netflix increased the price of all subscriptions in the United States, including the Essential package. Soon after, the VOD service increased the price of its offers in Germany, Switzerland and the United Kingdom.
"This increase reflects the continued improvements we are making in the user experience and our significant investments in quality content." explains a Netflix spokesman at Le Figaro. In April 2018, Reed Hastings, CEO of the group, explained the price increase for the quality of content offered in the Netflix catalog. "You have to make spectacular content that everyone wants to see. But if we do, we can ask people to pay a little more, because then we can invest even more and propose improvements " Reed Hastings says. How do you accept this new price increase? How much are you willing to spend on your Netflix subscription? We are waiting for your opinion in the comments.