Part of "Swinging Sixties," London fashion designer Mary Quant, who revolutionized fashion by creating modern, comfortable women's clothing and popularizing the miniskirt, is at the heart of an exhibition at the V & A Museum in London .
If his title miniskirt designer has been the subject of numerous discussions, notably with the Frenchman André Courrèges, the Briton undoubtedly participated in the international promotion of short and tight cuts.
The recognizable personality and style of Mary Quant, with its famous brown tresses carved by Vidal Sassoon, has made her one of the most famous fashion designers in the UK.
Among the hundreds of exhibitions exhibited at V & A, April 6 through February 16, 202035 were given by women who used them. A red plastic cap with white collar, from 1966, dressed two generations of the family of Lady Michaelle St. Vincent. A short purple cocktail dress accompanied Nicky Hessenberg in "test"from the first nights"adults".
Born on February 11, 1934 in London, Mary Quant debuted in fashion with the man who would become her husband, Alexander Plunket Greene.
In 1955, the couple opened, with a friend, their first store, "Bazaar", in the Chelsea district, in full boil. The clothing and accessories store, as well as the restaurant in the basement, become the meeting point for young people and artists. We find Brigitte Bardot, Audrey Hepburn, the Beatles or the Rolling Stones.
"The pitcher gentlemen knocked on the window of our store with their umbrellas shouting: "Immoral!" and disgusting! with the sight of our miniskirts in the pants, but the customers went in to buy"she wrote in her latest autobiography (2012).
King's Road, where the store was established, becomes a parade spot in a permanent holiday atmosphere characteristic of this "Swinging London"Carnaby Street in Soho is another nerve center.
Based on her success, the designer opens a second store in London, collaborates with the American network of department stores JC Penney and launches an accessible line to the largest number, The Ginger Group.
Follower of geometric shapes, peas, color contrasts and sets of materials, such as PVC, Mary Quant promotes playful and without snobbery.
"It turns out that my clothes fit exactly in teen fashion, with pop, espresso bars and jazz clubs."she commented in"Quant by Quant", his first autobiography published in 1965.
It is believed that her creations, with androgynous cuts, are comfortable and "physically free" women who work more and more, "notes the curator of the exhibition.
Your jobshows how fashion can reflect the social changes and how fashion can, perhaps, to tease"she continues.
Living in Surrey (southern England), Mary Quant made only rare public appearances. Married to Alexander Plunket Greene, who died in 1990, she has a son, Orlando. In 2000, she sold her cosmetics company to Japan, whose logo, a flower, remained her trademark.
Asked the year for her 80th birthday, she confessed a certain nostalgia for "excitement and innovation"London 1960, but I felt it was"Wonderful being a woman now".
"A new species of super women appeared"she rejoiced in her autobiography.They evolve as athletes and sit like men with their knees apart. Their children take the name of their mother (…) They have control".