After Rihanna and Fenty Beauty, or Kylie Jenner and Kylie Cosmetics, Hailey Bieber is the latest celebrity to enter the beauty industry.
The model, who married singer Justin Bieber last year, filed April 10 with the name "Bieber Beauty" in the US Patent and Trademark Office, describing "cosmetics and cosmetics", reports the site. WWD.
Hailey Bieber, whose maiden name is Hailey Baldwin – the daughter of actor Stephen Baldwin – is following in the footsteps of her friend, the social networking star. business woman Kylie Jenner, 21 years old. Thanks to the products in her name (liquid lipsticks, shadow palettes and other markers), Kim Kardashian's half-sister won Mark Zuckerberg as the youngest billionaire in history in March.