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against Netflix, a model for the video in English



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Cannes (AFP)

In the face of the video on Netflix abonnement, certain audience members have a self-portrait card, complementing it, proposing free films and issuing series of globally prestigious catalogs, with a counterpart: from the pub to the television viewer.

Other than Disney +, HBO Max and AppleTV + are thrown into the cloud by Netflix and Amazon in the video-abonnement (SVOD), other activities such as Tubi, Roku, Pluto or Rakuten trying to perish in misant sur des films and series overall moins recents and a certain tolerance of the utilisers in relation to the publicity. Adapting further to the good model of private viewing chambers.

The Californian plate Tubi and the Japanese genre Rakuten on the subject of European ambitions with MIPCOM, and the TV program of Cannes.

Tubi is the best player for Royaume-Uni in 2020 from the next to the other pays, and from the offender to the fans, with "Les Tortues Ninja" or "Paddington". The plate diffuses 15,000 films and broadcasts from "Scary Movie", "In the Country For Old Men" from Cohen Frers, or one of the other Salons from the "The Bachelorette" issue. He resells 20 million of his mensuers aux Etats-Unis.

Rakuten TV is now available for a premier season on the connecters, including films from the catalog plus new releases, starting with a documentary series on FC Barcelone commentary by John Malkovich.

"Il n'y a pas en encore de puissante free plateform in Europe", indicates PDG Jacinto Roca à l'AFP. "The viewers will be offered more than two or three services payers. We consider that the AVOD (financing model for the pub) is a natural complement of VOD sur abonnement (SVOD) and au détail (TVOD) offsets."

The Gender America Viacom (Paramount, MTV, Nickelodeon) has also shown an interpreter in January of the Pluto TV service for 340 million dollars. The service, which proposes the programs and programs in ratplay ("replay"), is available from Etats-Unis, Canada, Royaume-Uni, Allemagne and Suisse.

– "Innovative" Advertisers –

Through the monde, the private and public chambers you also have access to the rattling attire plus the telespectateurs; they have a plus in plus long programs, especially at the top, with TF1, M6 or France Télévisions in France.

L'écueil: éviter d'agacer les spectateurs avec d'interminables pages de publicité. The American plates doivent are notably plagued by the habitats of Europeans, which are used to flying pub mills to the antenne, and to the local arrangements.

"For the Pluto TV installer in Europe, with a few spots and no spots," confirms the director of the plate for the continent, Olivier Jollet, along a table around MIPCOM.

The free content of the two privileged spaces for the newcomers, with the "innovative" and my most publicized advertising, souligne Jacinto Roca chez Rakuten. Some of the most susceptible things to be said about "people who are accustomed to the search for advertising by the traditional traditions", go ahead.

Rakuten promises eGalement for the "moitié moins" advertising campaign that the chaînes hertziennes, and makes it possible for them to contain free prerequisites for the selection of a banking card for their off-pay VOD.

Tubi du côté, c will be 4 to 5 minutes of publicity for heure, promises Farhad Massoudi. "Plupart des gens no tout à fait OK avec des advertises bien adressées", selon lui.

Les socresux veulent veulent aussi offrir leurs propres surres sur ce ce secteur gratuit, pour garder les internutes le plus longtemps possible. Facebook a annoncé pour sa plateforme Watch de nouveaux partenariats avec Le Monde, M6 or le gourmand Tastemade.

Et the plus grand service of AVOD, lancé in 2005 and racheté in Google, it remains … YouTube. If your plate is a showcase of privileged formats, TV program producers and you also play an example of the titles of those on the record, such as Lagardère Studios in France with "A gars, a fille", or "C 'est mon choix'.


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