Apple held the first press conference in 2019
March 25, Apple held a press conference in which it showed its new products. There were many rumors about the presentation, the main being the launch of the new version of AirPods and the iPad mini and Air tablets. However, she announced all of her new gadgets a week before the event. And she did it without any preparation and just sent press releases to reporters.
As a result, early in the presentation, Tim Cook indicated that the entire press conference was dedicated to new company services.
Apple has launched a magazine and game subscription
The Apple News app, still unavailable in Russia, will receive a News + subscription that gives the user, for a monthly fee of $ 10, access to articles in more than 300 different magazines. Along with this, the articles will be available to users in online publications with a paid subscription, such as The Wall Street Journal. A kind of reconstruction of the old Newsstand application ("Kiosk"), in which the user had to manually subscribe magazines of interest and buy new problems.
Signature costs $ 10 a month, the first month of use is free. The company claims that the total cost of subscriptions for all media available on News + is around $ 8,000. In addition, Apple News was announced in Canada as well as in the UK and Australia in late 2019.
Subscribe to Apple Arcade gives you access to more than 100 unique games. They did not divulge any details, they only showed meats of several projects, but they did not even verbalize the cost of the signature. Among the game developers for the new service are Konami and Sega. But it will be possible to play on the iPhone, iPad and Apple TV, and will launch a subscription in the fall of 2019 in more than 150 countries. Probably Russia will also be on the list for the first.
Apple issued a credit card
The corporation has filed an Apple Card credit card, which can be issued by any iPhone owner. Apple does not charge for the service. At the same time, Apple card users will receive a daily cashback of 3% of the amount of purchases at Apple stores, 2% for purchases through Apple Pay and 1% through a physical card.
However, it only works in the United States and did not say anything about the appearance in other countries.
Also announced an online cinema with exclusive shows.
Most of the presentation was dedicated to the new Apple TV + streaming service with exclusive movies and TV shows. Projects announced by Steven Spielberg (who previously spoke against Netflix), Damien Chazelle, Jay J Abrams and other directors. Famous actors, including Reese Witherspoon, Steve Carrell and Jason Momoa, talked about the shows available on TV +, which will be filmed.
Along with this, Apple has completely upgraded the Apple TV application. It will be available on MacOS and TVs from Samsung, Sony, LG and Vizio. With it, you can watch HBO, Showtime, Starz and CBS shows, as well as streaming services like Amazon Prime and Hulu.
A new Apple TV application will be launched with a subscription to channels and streaming services in May 2019, and TV + will be available in fall 2019 in more than 100 countries.
Apple has tried to show their own shows
In 2016, Apple bought CBS rights to the Carpool Karaoke category on The American Late Show with James Corden. The first episode of Carpool Karaoke: The Series was released in August 2017, 21 episodes were released during the first season. The second season of the show began in October 2018, and at the moment there are 18 episodes.
Also in June 2017, Apple launched the Planet of the Apps program, in which developers had a minute to inform the jury about their application and convince them of the importance of their product. If at least one of the judges agreed to hear the idea, the developer received more time for the presentation. In total, there were 10 episodes, after which the show ended.
New Apple devices showed up a week before the show
A week before the event, Apple announced new devices. Three days in a row, one after another, the company introduced the new iPad, iMac and AirPods. The first was the new iPad mini and iPad Air, which received the A12 processors and the first generation of the Pencil pen from Apple. The Mini comes with the same design as its predecessor four years ago, and Air has a 10.5-inch screen like the iPad Pro from last year. The cost of the mini starts from 33 thousand rubles and Air – from 43 thousand.
The iMac received only upgraded hardware and no redesigning happened. Thus, the iMac 21.5 is now equipped with an eighth-generation Intel Core-Core processor, the first for which six-core processors are available. In addition, Apple will begin to release a version of this candybar with a Radeon Pro Vega video card. The iMac 27 is equipped with six- and eight-ninth-generation processors. iMac 21.5 is 108 thousand rubles, 27 – of 153 thousand.
The AirPods received only a new processor, thanks to which the use time of the headset during a conversation increased by 50%. They also received the function of calling the Siri voice assistant using voice. At the same time, a wireless charging case for AirPods, announced in 2017, appeared on the market. The cost of new headphones with a standard case is 13.5 thousand rubles, and with a new case – 17 thousand. You can also buy it separately for 6,500.