The joint venture of Ford-Sollers, which in late March announced the exit of the Russian car market, announced the sale of cars in April. The company has cut prices for the Kuga, Focus, Fiesta and Explorer models. About it writes RBC with reference to the message of the automaker.
Recall, on March 27, Ford-Sollers officially announced that it was leaving the Russian car market. The company intends to close factories in Naberezhnye Chelny and Vsevolozhsk (Leningrad region), as well as the engine plant in SEZ "Alabuga" (Yelabuga city). It was said that in Tatarstan about 1,000 workers would be reduced. Dismissed workers may be employed at KAMAZ, TASED and SEZ.
The maximum discount on cars, taking into account all existing marketing programs will be 585 thousand rubles, Ford-Sollers said.
Thus, the cost of sedans, hatchbacks and Ford Focus wagons of all models was reduced by 175 thousand rubles. 7-seater SUV Ford Explorer at all levels of finish fell 400,000 thousand rubles. The price of the compact sedans and hatchbacks of the Ford Fiesta has been reduced by 75 thousand rubles in all levels of finish.
At the end of 2017, Ford-Sollers turned out to be the most unprofitable legal entity with no state involvement, registered in Tatarstan. The joint venture's parent company, registered in Chelny, reported a loss of 13.6 billion rubles. From 2014 to 2014, the cumulative loss of holding companies totaled 56.7 billion rubles. Last year, after 9 months results, demand for Ford models in Russia fell 7%: Chelny EcoSport managed to sell just 3,1 thousand units, Fiesta sold only 1,183 cars, and that's an annual reduction in half.