I had an interesting discussion during the Romanian-made hands-on for the Huawei Mate 30 Pro. From there, I kept some interesting facts about how smartphones are marketed locally.
- 45 – 50% of smartphones sold in Romania are from mobile operators and the trend is decreasing;
- 60% of premium smartphones priced between 6 and 700 euros are sold through Orange, Vodafone etc., downward trend here.
And Orange, when it announced its financial results in the third quarter of 2019, said:a more moderate demand for equipment " as a cause of lower revenues compared to the third quarter of 2018.
And now the answer to the title question:
- Romania's revenues have increased in recent years And many people prefer to buy the phone for free, mainly because there are now decent variants and 1,000 to 1,500 lei, even below that price limit.
- Flat rates made at the store selling the smartphone. EMAG and all online and classic retail stores have credit cards with flat rates paid on the smartphone etc. Almost as in the crediting period with the 2006-2007 newsletter;
- Mobile operators' unattractive offers. If you are a customer, you will receive more modest offers than when shipping or concluding a new contract.
What are the solutions?
- Black Friday promotions to stimulate sales (I expect Orange, Vodafone and Telekom to come in now, and by 2019 Digi Mobil doesn't know if it has the necessary resources);
- Increasingly attractive offers for those already on the network;
- Senior customer invoice rates and quality (I noticed that they have been here for a while, probably will try to be more present, promote them more aggressively, etc.).
We can extend the discussion in the comment box.