On October 28 World Health Organization marks “International Flu Awareness Day”. Over the years, this international day has been dedicated to complex international campaigns, calling attention to infection by the influenza virus.
The main objective of this campaign is to consolidate the advances achieved in the previous year’s campaign and aims to distribute materials and specific messages for this topic. The importance of vaccinating high-risk groups is emphasized: pregnant women, the elderly, medical professionals, patients with chronic pathology.
The flu is an infectious disease caused by an influenza virus. Symptoms can be mild or severe. The most common symptoms are: fever, nasal congestion, sore throat, muscle pain, headache, coughing, sneezing and fatigue. These symptoms usually appear two days after exposure to the virus and last less than a week. However, the cough can last for more than two weeks. In children, diarrhea and vomiting may also occur, but are rare in adults. Diarrhea and vomiting also occur in the case of gastroenteritis, a disease unrelated to the flu and which may be mistakenly associated with the flu. Complications of the flu include viral pneumonia, a second bacterial pneumonia, sinusitis, but also worsening of existing medical conditions, such as asthma or heart failure.
Frequent hand washing reduces the risk of spreading the virus. Wearing a surgical mask by a sick person can also reduce the risk of spread. Annual influenza vaccination is recommended by World Health Organization for those at high risk. The vaccine is effective against three subtypes of the influenza virus, of the four subtypes, and is generally well tolerated by the body. Vaccination for one year may not be effective the following year, because the virus evolves very quickly. Antiviral medications can be used to treat the flu, writes wikipedia.org.
Of course, this coronavirus pandemic has changed us all, from small to large.
A pandemic is, in itself, a significant event, whether we are directly involved, in the first line, in the hospital, in direct contact with patients, or whether we are more distant from them, isolated in our homes. This type of event carries a fantastic emotional charge, sometimes difficult to control, with psychological repercussions. All states are exacerbated. Undoubtedly, there is a constant concern with the future, with the way our lives can be impacted, an irrational fear of others, that it will make us sick.
The Government of Romania launched a vacancy in the campaign to combat the new coronavirus. The message changes and no longer follows the central impulse “He’s wearing a mask.” The main message of the spot is “We are isolating the virus!” In the clip there are several sequences in which we are asked to follow some basic rules, to prevent the spread COVID-19.
The ad tells us to “wash your hands”, “avoid hugs and handshakes”, use “card payment” and avoid “contact with common areas”.
It is also recommended to disinfect your hands as often as possible and clean your phone screen as much as possible.
The same message – “Put the virus in isolation” – has been adapted for radio and online advertising.
Previously, the government campaign launched two commercials – both with the message “Wear a mask, show that you care”. In one, he taught us how to use a mask effectively, and in the second, we introduced different social categories of people, all wearing masks to protect themselves from the virus.