Disaster for Kaufland! A pulsating shot of Carrefour


April 16, 2019, 7:29 am

The acquisition of the Billa brand by the French in Carrefour gives great headaches to Kaufland. The German retailer is first in the market after billing, but things can change at any time.

In contrast to 2015, Kaufland lost a share of the stake, while Carrefour is reaching a deadlock. According to economica.net, the largest companies that control the local food trade market – Grupo Schwarz, Carrefour, Profi, Ahold Delhaize, Auchan and Rewe "hit last year about 89 million lei, an amount that increases year to year and for which the same premises exist in 2019. "

The main action of Carrefour, which acquired the 86 Billa supermarkets in 2015, could be a shift in the proportion of forces in the retailer's ranking in terms of market share. According to a PMR research company "Retail Grocery in Romania 2018", in 2018 Kaufland and Carrefour took the same leading position with 12% of each market.

It should be noted that before the acquisition of the Billa chain, the French controlled 9.5% in the market of profiles, compared with 13% owned by Kaufland. "The German retailer currently operates 121 hypermarkets across the country and registered 10 billion lei in 2017, while Carrefour has 344 units in various formats (35 Carrefour hypermarkets, 219 Carrefour Market, 49 Carrefour Express Green and Contact stores, 41 Carrefour Express Orange), "the source said.

Neither Lidl is really bad. In the period 2015-2018, he and Kaufland together held 20% of the market for profiles. In 2015, Lidl held 5% of the market, another 3%, being the third largest retail network in the market.

Profi gained a point in 2018 compared to 2017, boosting up to fourth. Auchan, on the other hand, remained at 6% the same as Mega Image, which rose to 2015 at the end of last year.


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