This trend is shown in the chart below. Although the number of card transactions on the Internet is growing, and according to the most recent data from the National Bank of Poland, in the last quarter of 2018 it was approximately PLN 24 million, BLIK is becoming even faster. In the fourth quarter of 2018, approximately 25.3 million internet transactions were recorded using this form of payment. So, for the first time in history, BLIK was more popular on the net than the cards.
BLIK becomes the first choice when shopping online. Collaboration with our partners in e-commerce shows that after the implementation of BLIK, the number of baskets discarded in the payment phase is decreasing. This is particularly well seen in the "One click BLIK" solution – a payment method, in which the user does not have to rewrite the code, but only confirms the transaction in the bank's mobile application. More and more online stores are deciding to implement such a solution
– comments to next.gazeta.pl Dariusz Mazurkiewicz, chairman of the Polish payment standard, the operator of BLIKA.
BLIK to beat the popularity of cards in case of purchases in stationary stores or withdrawals from ATMs, while there is still a lot left. For example, in the last quarter of 2018, BLIK transactions at the payment terminals were about 2 million and payment cards – 1.17 billion. ATM BLIK payments were approximately 4.4 million and 158.6 million cards.
Another thing is that especially the BLIK payment at the store counter – the need to provide a 6-digit code, then confirmation of the operation in the application – is less convenient than bringing the payment card closer to the reader. Until this barrier is overcome, BLIK will not yet compete with the cards in this segment. It's just that she will soon be defeated, because in the second half of 2019 – thanks to cooperation between PSP and Mastercard – BLIK users will be able to pay close-ups.
It is the internet? It seems that the BLIK pushes the iron while it is hot and introduces new innovations.
We recently introduced recurring payments – that is, the opportunity to pay BLIK for digital services. All you have to do is pay for this BLIK service for the first time and initiate a cyclical payment – for example, for a monthly subscription to access the contents of the Internet portal. Subsequent payments will be made automatically until the user interrupts them. This method does not require the provision of data – bank account or card number
– says President Mazurkiewicz.