As a product can generate hundreds of imitations


Nimrod Back has raised more than $ 600 on the Kickstarter for a customizable button that you can plug into the phone's headset jack. But as soon as the crowdfunding campaign was ending, the imitators attacked. They were able to release clones of the Back, Pressy product even before they were shipped. Today, Pressy no longer exists.

Creating a physical product is difficult. Creators have to create an idea, prototype it, figure out how to scale it, raise enough money to cover costs, send it to customers and develop a complete retail strategy, and keep the business running. The actual journey may be more complex, with unexpected obstacles encountered when working in foreign markets, dealing with imitators, and changing technology.

In The VergeNew series In the outlet, I talk to creators to undo the challenges they face and how they overcome them.

This week I talked to two creators who came across copycats. Max Gunawan, the creator of Lumio, a light that doubles as a book, says he is accustomed to the imitations so far, although he hates to see them. He can not focus on them and wants to innovate. I also talk to Scott Miller, the CEO of Dragon Innovation, a company that helps creators find their feet when it comes to manufacturing. Then there is Back, who elaborates his Pressy experience. These guests explain the limitations of patents and how they protect themselves from imitations.


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