Microsoft’s good marketing ploy: they turned an Xbox Series X meme into reality, turning a joke into good publicity.
If you can not beat them, join them. Fighting Internet memes is impossible, so Microsoft chose to join them. Who laughs at the Xbox Series X because it looks like a refrigerator? Well, let’s build an Xbox Series X-shaped cooler. And that’s exactly what they did …
The final touch is to make it viral on the networks, and for that nothing better than resorting to influencers. Some of the most famous ones like iJustine or singer and actor Snoop Dogg received today a giant package sent by Microsoft.
Upon opening it, they found … an Xbox Series X cooler, fully functional. You can see in this video:
it is nevera Xbox Series XIn addition to cooling properly, it has some unique characteristics. The refrigerator’s internal light is green, the Xbox’s trademark, and when you open the door, the welcome music that appears when the console boots.
And if you’re wondering, don’t don’t play video games.
It’s just a marketing ploy: Microsoft is not going to become a new appliance maker. But it worked very well, because your Xbox Series X refrigerator is already going viral on networks.
It has been criticized a lot on the internet the design of the Xbox Series X and PS5. The Sony console also has its own memes.
The Microsoft machine is criticized for its square and vertical design, while the Sony machine is blamed for its enormous size, as big as a PC tower.
Console design is not based on aesthetics, but on the needs of heat dissipation. New generation consoles are 2 to 4 times more powerful, so they have a high demand for energy, due to their shape or size. It is not open to criticism, unless you prefer the console to make a lot of noise or overheat.
Just 15 days before the next launch November 10, the Xbox Series X advertising machine is already up and running.
Will it be enough to face the PlayStation 5? Of course it will be a success in the United States and the United Kingdom, but in Spain and other countries it will be more difficult.