Facebook Inc presented on Tuesday a review of its core business and introduced new business tools in the first concrete steps of its plan to become a private mail and e-commerce company.
"We have been working on a major evolution to make communities as important as friends," the executive director said on Tuesday. Mark Zuckerberg, at the annual conference of Facebook F8, where the company allows developers to analyze their new products.
Other Facebook They showed changes in the Messenger and Instagram applications that help companies connect with their customers, such as meeting scheduling functions, as well as a tool to encourage users to speak directly to signatures through ads.
Zuckerberg He identified private messages, ephemera, and small groups as the fastest growing online communication areas.
In March, Zuckerberg He promised changes in the company driven by advertising. The news service of Facebook continues to generate revenue from advertising, but user growth in its most profitable markets has declined.
Facebook it earned almost $ 56 billion last year, most of which came from advertisements for the 2.7 billion people who access their requests each month.
But the company is no longer capturing many new users in the United States and Europe, its most profitable markets, and needs to find additional sources of revenue to sustain growth.
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