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Tokyo. Japan will tighten regulation affecting large technology companies like Google, Apple, Facebook or Amazon, after finding practices that hurt vendors who operate on their platforms and consumers in the face of unfair handling of their data.

The Fair Trade Commission of Japan plans to elaborate a series of new regulatory guidelines for the summer, in which he will make a broader interpretation of the concept of "abuse of a superior trading position"of the country's antitrust law to protect SMEs and consumers, according to the Nikkei newspaper Thursday.

The government would have made a decision to revise its policy on the matter after the Japanese antitrust agency revealed in a report published on Wednesday that a high percentage of companies working with such platforms. they experienced changes in their contracts in Japan and the foreigner without prior negotiations.

According to the survey conducted between February and March, 93.2% of the suppliers of the Rakuten e-commerce portal said they had experimented unilateral changes in contracts, while the percentage was 81.4% among those working on the Apple platform, 73.8% on Google and 72.8% on Amazon.

The Japanese antitrust commission has already inspected the headquarters of some of these platforms, including Amazon, for allegedly committing violations of antitrust laws, such as forcing suppliers to shoulder part of the costs to cover discounts applied to products sold online.

The survey also found that three quarters of consumers surveyed were concerned about how these platforms collect and use their personal data.

Currently, Japan applies the concept of "abuse of position" to business-to-businessand seeks to be inspired by antitrust law to also protect consumers who lack information or knowledge to end the unfair exchange of their private data transferred in exchange for free services.

The plan, which will capture what is meant by abuse and examples, may include cases such as the use of online shopping data by retailers to target certain consumer ads, as well as intentionally long and complicated privacy policies to discourage user reads them.

Source: EFE

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