Friday , April 23 2021

"Well, the self-propelled cars are coming."

Soon it's the car that drives you – not the other way around.

Self-propelled technology has come a long way in many of today's cars.

Volvo is one of the leading car brands. Earlier this fall, they showed us a very ambitious concept. That is, the Volvo 360c. A very interesting study of how they look at the future of passenger transport.

The car is fully electric, fully autonomous or autonomous, without a human driver. The concept employs the freedom of design that occurs when the steering wheel and combustion engine are removed and there is no need to put passengers in two or three seats.

Lex Kerssemakers is one of Volvo's top executives for many years, now he is senior vice president of Europe, Middle East and Africa. The Kerssemakers recently visited Norway. We take the opportunity to learn more about what he thinks about developments in the coming years.

One of the many tasks of Lex Kerssemaker is to prepare us for what is to come, because we have many new things to do.

Yes, it's coming!

His job is to predict how technology will evolve into what Volvo will do to meet that.

We got an exclusive meeting and did not get a chance to leave. Among other things, to ask about Volvo's new and exciting concept car, 360c. Does this come true or is it just a dream that flies high?

– This one comes here. I can say this with great certainty. Maybe not exactly in this design, but also not so important. But the technology, the application and the way we use technology – it comes. And that's what's important here and not how the car looks, "says a confident Kerssemakers.

"The industry will change over the next few years and Volvo will be among the leaders in that development." Auto-driving allows us to take the next big step in safety Volvo is a brand of cars that puts man at the center. and the safety of our customers – and how we can help them improve, he explains.

Volvo boss: – Diesel engines will disappear

Sure to do

But when he does not want to say anything about it. But he suggests it may not take more than 10 to 15 years. Development is fast.

"Absolutely, but we must take this step by step. The most important thing is to do the right, safe and protected.

"There are a lot of people who are dead in traffic – about 1.2 million people every year." Most of all, accidents are due to human failures.We want to do something about it at Volvo. self-propelled, this number will decrease, he explains in depth.

But completely painless, it is difficult to go. You need, as you know, to crush some eggs to make omelets. It's a bit like that, too.

"Yes, and it's bad for press coverage if an accident happens to a self-propelled car.It's all good and great.But as mentioned, 1.2 million people lose their lives in traffic annually in cars that do not run alone .

Cars should tell others about slippery roads

It's maybe these self-propelled cars that we take first, the slow queue.

– Driving is never inspiring

That being said, I understand skepticism and this is unusual. Again, we need to take a step by step and carefully evaluate along the way. But let's understand this, I am not in doubt, it will be gradual and where it is easy to deal first. Let me give you an example:

"The few think it's especially fun to be in an eternal queue on the road, since you often get in and out of the big cities during rush hour.This can take hours.In those cases, we know that many prefer to work, movie, read a book, have a meeting over the phone or just relax and maybe take a nap.

"In this case, the failure of the driving line will hardly be a strong argument. Anyway, I have rarely experienced driving or driving in an inspiring way, he laughs.

"I think the transition is going well when you get used to the thought. That might be like going from listening to the radio to watching TV," explains Kerssemakers.

But in the long run, Volvo thinks it will take everything away. They look at this as a potential competitor for air travel over shorter distances. Go to sleep when you get in the car and wake up when you're on the go.

Read also: This is how Volvo's future looks like.

Maybe cars can replace flights in a few years? Volvo believes that.

Refraction phase

The fact that it is now more common to book a car over the network without going to a reseller will probably also do something about the reseller structure in the future. In addition, the fact that electric cars have a much lower maintenance requirement than fossil cars,

Around these things, not surprisingly, Kerssemakers thought a little.

"It is true that electric cars have a much lower maintenance requirement than fossil cars, but the progressive introduction of electric cars will take time, we have sold record-breaking cars in recent years and will continue to sell fossil cars in the future. our cars are among those with the longer life, there will hardly be great things around the structure of the retailer in any case the next six to seven years, he believes.

The controversial Volvo 360c concept.

"We also see that not everyone is mature to book cars and online services yet.Many still like to see and use before buying.But I think we are in a phase of collapse and that new patterns of trade and new services will emerge. For example, we had a great success in online booking when we launched the second generation of the XC90.It is already a few years ago.These experiences are important.They will continue with us to continue the development and the adaptation of the market.

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The future will be different

"Another interesting thing for us is Care City Volvo. In short, we offer a total car package, a subscription, which includes all car financing staff, maintenance and moving to another car when needed, etc. Just hold the car from A to Z.

"This is also exciting and something we have great faith in the future.This is still in trial and error for us and it is worth bringing with us the user experience to further develop this concept.

"One thing is certain: owning and using a car in the future will not be as it has been so far, the" future man "of Volvo ends

"We are struggling to get enough diesel cars

Head of Volvo: – Diesel engines will disappear The future of Volvo will look like this
Now two self-propelled Volvo rollers in Gothenburg

This case was first published in

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