The company believes they may have made a mistake when they chose to prioritize the part of a single player.
EA downgraded its sales prospects for the next quarter after a disappointing interest in Battlefield V.
Did not live up to expectations
The game should have sold a million fewer copies than expected, in part due to increased competition in the market, both from Fortnite, Red Dead Redemption 2, Call of Duty: Black Ops 4 and several other games.
EA shares fell 18 percent after the news became known, according to Reuters.
«The gaming industry continued to grow over a year filled with intense competition and major changes. The last quarter of 2018 was difficult for Electronic Arts and we did not meet expectations"Says EA CEO Andrew Wilson in a statement.
Battlefield V was released on November 20 after being postponed due to development delays. The original plan was to release the game on October 19.
«We think postponing the game was a wise decision, but it put us in the middle of the holiday season, a time when many games are sold cheaply. We sold about a million units less than we thought we should"Says the company's chief financial officer, Blake Jorgensen.
– We chose to prioritize other functions
At a time when the concept of real battle rages, EA chose to exclude this mode to Battlefield V when the game was released.
The actual battle comes first on the V battlefield during the spring. The mode will be called Firestorm.
«We have chosen to prioritize other features, including the single player experience, during royal battle mode. This year, the actual battle has become incredibly popular in shooters. As a result of this decision, we have struggled to gain momentum"Said the EA statement.
SAYS: – Too much to do.
Dice commented previously because they exposed the real battle. Ryan MacArthur of the company said last fall:
– We want to make sure that every introduction to a new gameplay will be on its own and will stand out in all other ways, so players can focus on each of them. So when we look at the FireStorm and Combined Arms cooperative experience together, a world is created where there are many things to do.
MacArthur claims that the company wants the players to have a lot to expect and that it is possible to spend a lot of time in each mode.