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These four "Late Night" guests are affiliated with Stian Blipp's own company



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UNDER THEMSELVES "THANKS": Morten Hegseth, Vegard Harm, Yosef Wolde-Mariam and Tshawe Baqwa are affiliated with Anti Brandpeople. There is also the program director, Stian Blipp. Photo: TV 2

The profile of TV 2 had four guests from his own company on the couch without the channel stating that the presenter is co-owner and board member of the company.

Stian Blipp, Late Night Program Manager (29), is co-owner and board member of Anti Brandpeople, a company that works to build people as a brand. In the program on Friday, Blipp and co-director Helene Olafsen (29) visited Morten Hegseth (33), Vegard Harm (23), Yosef Wolde-Mariam (41) and Tshawe Baqwa (39), all on Anti Brandpeople Bank. This is without the viewers being informed about the role of Blipp in the company, writes Dagens Næringsliv.

– Stian has no responsibility for booking the guests, but I see that we should have reported on the connections when four of the guests have a connection with a company to which Blipp has a connection, says content strategy chief at TV 2, Jarle Nakken, to the newspaper.

Do you remember this? Helene Olafsen was afraid that she would break during the premiere of "Senkveld":

Anti Brandpeople, according to its own sites, has 35 musicians, programmers, actors and flu in the stable. According to DN.no, the company had sales of NOK 39 million in 2017 and a pre-tax profit of NOK 4.7 million.

It is the production company The Oslo Company, which produces Senkveld for TV 2. The guests are invited by the editorial team and approved by the channel.

"Stian has no responsibility for booking the guests, but I see we should have reported on the connections when four of the guests have a connection to a company to which Blipp has a connection," Nakken acknowledges.

COOPERATION: Helene Olafsen and Stian Blipp lead the TV show 2 "Senkveld". Photo: Ruud, Vidar / NTB scanpix

Stian Blipp, who is in his second season as manager of the "Senkveld" program, has also had guests from his own company. In 2017, when he had "Stian Blipp show" blogs Sophie Elise Isachsen, artist and program leader NRK Atle Pettersen and VG-Panelet's own Vegard Harm profile were associated with the branded product company, while visiting the program of Blipp.

The manager of program manager and partner of Anti Brandpeople, Marte Schei, writes in an e-mail to DN.no that is the channel that has editorial responsibility for the program.

– Anti Brandpeople has no connection to the producer or TV 2 regarding the choice of guests. Anti Brandpeople only functions as administrator of Stian Blipp, she writes.

VG tried on Monday to contact Stian Blipp, without success.

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