Ends at Seat after only 16 months: – Becomes more focus on sales now


Then he had spent almost five years with car importer Harald A. Møller as Volkswagen's Marketing Manager after signing the position of Marketing Manager at SAS in 2013.

Beautiful a year and a half after him
captured the position of the director now ends Tor Anton Bjørge as Seat manager in Norway.

"Working with the Seat was an incredible journey. We set a new concept in a very short time," says Bjørge to Kampanje.

– More focus on sales

He also worked for the advertising agency Bate, where he had Møller and Audi as clients for six years before joining SAS.

"It's only been almost a year and a half since you took over as Executive Director of the Seat
"What's the reason you're done?"

"My strength and ambition is mainly related to the positioning and development of brands, so when it becomes more focused on sales and the retailer, it is natural that the staff
Delivered to someone who is ready to boost sales, Bjørge tells Kampanje.

During their time as director, they soon received 140 cars on the road, but Bjørge emphasizes that the volume was not

"Seat has been mainly involved in testing new distribution formats such as e-commerce and innovative showroom, as well as car-sharing services. The focus has been on learning new acquaintances like the other car brands in the house
Enjoy it, he says.

It's in the thinking box.

"Did you realize that the Seat project would move on to another stage after you took the job?"

"After five years as Volkswagen's Marketing Manager, I was ready to do something
new and when the offer for seat work appeared, it was a task I could not say no, but I was also aware that at some point it became more focus on the volume, responds Bjørge.

He says that he is now in
think about what he wants to do next. He also does not rule out that he can return to Møller one more time.

"I have some sensors out there and I'm open to new and exciting opportunities where I can pull
alternating my experience of agency and functions as marketing manager in SAS, Volkswagen and now the last director of Seat.

"His specialty was the right medicine

The managing director of Harald A. Møller AS, Ulf Tore Hekneby, says that they
respect for Bjørge's decision.

Both are importers and resellers of Seat, belonging to the Volkswagen Group.

– For the part of Seat, we agreed that his unique expertise in branding and marketing was right
medicine when Seat returned in Norway, Hekneby tells Kampanje.

In 2006, Møller lowered the investment in Seat in Norway after failing sales, but in 2017 they re-branded the car.

– Now this work is done and we have
respect for Tor Anton now eager for new tasks outside Harald A. Møller, says Hekneby.

Text Image:

Ends at Seat:

Tor Anton Bjørge gives up on Seat after a short period of time. "I realized that I feel comfortable with this
marketing and branding, he tells Kampanje. Photo: Jon Sverre Ruder / Harald A. Møller AS.


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