Who loves pickles? Clearly many people.
When McDonald's posted a video of its latest addition to the menu, McPickle on Instagram had more than 16,000 views. Lovers of large pickles salivated behind their moving canvases in the two-layer burger, full of cheese, ketchup, and of course pickles.
"I'm going to order 1000," one fan commented.
"Omg is a burger designed for me," said another.
"I want it now."
"I'd really eat that."
"My dreams have come true," said another fan of pickles very excited.
Some people were quick to take note of the date and realize that the new item would not be added to the menus – it was a joke on April Fool's Day.
But others who believed that the McPickle was the real deal did not see the humor in it.
"Omfg if this is April Fools joke, I'm going to go crazy," said a disappointed fan of pickles.
"That should not be a joke."
"April fools aaaaaahhhh very funny maccas a lot."
"I wish this was not a #AprilFool"
"Hahaha, as far as I know this is April Fools, I really wish this were real."
"I wish! I'm sure it's a joke from the day of the deceived."
Those who believed that McPickle would soon be on Macca's menu could not be blamed entirely for falling in love with her, with the chain publishing a compelling legend with their ad.
"Pickle lovers are the news everyone's been waiting for. We're very happy to announce the launch of our brand new McPickle Burger," the post said.
"It's time to eat succulent and tasty layered pickles between melted cheese, ketchup sauce and toasted buns with sesame seeds. It will surely be a treat for all of your senses."
Okay, maybe not, but if there's a lesson to be learned from it, do not underestimate the power of a pickle.
McDonald's Australia was contacted to comment on whether they actually introduced it as part of their menu, and that's all they said:
"We know there's a lot of love out there for our famous pickles, and the McPickle Burger certainly has people talking about them. We're glad the Australians liked our April Fool's joke!"
Sorry pickle fans.