Newcomers to scooters, lime, and electric vehicles around the world are facing challenges as space for micro-mobility warms up – from skeptical regulators to scooters on fire.
At Lime, two women are taking some of the key decisions on how to handle these challenges, including controlling where the scooter can go and where it can not go.
Li Fan is Lime's new engineering director, attending an engineering chief position at Pinterest and before that as head of image research at Google. Lindsey Haswell is Lime's new general counselor, veteran of another mobility company that has provoked regulatory ire: Uber. (Lime also recently brought in Paloma Castro Martinez, student of LVMH, eBay and McDonald's as head of international communications and branding.)
Engineering at Lime involves a lot of interaction with the physical world. Fan's team works with scooters that use scooters, Lime tracking tools that monitor where their fleet of scooters is scattered – as well as their condition and load level – and with Lime's hardware team in China and the factory which carries their scooters over the Internet. things solutions.
But Fan will also implement the technology that will help placate reluctant regulators in letting discarded scooters outgrow their cities. Lime engineers may impose parking restrictions so that scooters can not be parked in spaces rejected by a city; impose speed limits on scooters in certain parts of a city (often changing those limits according to the time of day or night); and crashes scooters that violate these rules. In addition to controlling how your scooters work, Lime can share your anonymous data with city officials who adopt microbialism to help cities understand traffic patterns.
Geossensoring, as they are called the techniques used to control scooters, can reach the city block to help cities control the traffic of scooters.
"I feel the engineering team can help cities understand and work together to find the best settings for these green transportation solutions," says Fan.
This is where Fan's work overlaps Haswell's. Haswell, who joined Uber in 2015 after the company reached the later stages of its philosophy of "asking for forgiveness, not permission" to regulators, is now shaping Lime's approach to city regulations and policies from the outset. Haswell will be one of the architects of regulation in an industry that still has, in practice, less than a year old.
"Good regulation allows these companies to move quickly," Haswell said. "Bad regulation in this space is the regulation that only bans scooters."
So far, Lime has dealt with the regulation of transport in London reminiscent of before the industrial revolution, scooter rejection in San Francisco and surprisingly good attitudes from large European cities that were hostile to carpooling.
Then Haswell and Fan will work on these city-friendly technology solutions as Lime expands beyond its current 10 countries – and into some of the most challenging cities in the United States, such as New York.
"If we have a willing partner in the city, we can find the sensible terrain where we really are really improving transportation," says Haswell.